What makes a compelling blog post?

[JorieMunroe]

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

[Mohammad-Naias]

If we post with any topic that is related to people challenges and solutions, show the value,
Then it will blog post make the raed

[MBellomy]

Imagine a particular reader in mind while writing the blog can help personalize the content.

[ddsuwayiro]

a good blog must have a strong purpose.

[LHill1]

Know your audience, and you will be able to write a compelling blog! 

[SRada]

A blog post is worth reading when it addresses a person's real-time situations, challenges, problems, and goals. A relatable blog post that offers realistic solutions .

[MPearson]

Relevant content that shows a strong point of view and gives readers a chance to share coments. 

[MJuscenko]

Difficult to read long texts. I am attracted to bullet points, highlighted the main idea and supporting picture.

[IMHCRM]

Very important to share relevant, up-to-date content about the industry you're in. How-to articles or a knowledgebase is also very engaging for audiences. 

[SBurke]

One blog that I enjoy following is from Penheel Marketing. I like it because it offers actionable tips for digital marketing, SEO and social media content: https://penheel.com/category/blog-posts

[XRosado]

Thanks for sharing!

[AGalatolo]

Something really focus on the topic with unusual content

[HubSpotMember]

I believe that a blogpost should be relevant, short and precise. Also it should offer the reader somethig fx. knew knowledge, a "thing", ebook etc. 

[AMete]

Firstly, a good blog post should convey useful information to the reader. The text should also be clear and easy to understand. What is more, the information should go straight to the point, in order not to lose the reader.

[TGarcia]

Good blogs are informative and concise 

[CHall3]

Usually if they tend to be thought leaders in the industry where you know you will be getting value after reading the post. After you finish you feel you can take what you learned and execute it immediately 

[MLeCornu]

I like the Australian toilet paper brand, Who Gives a **bleep** - their copy is clever and their forms are streamlined - just the necessary stuff.

[NS-Zoe]

A compelling or engagaing blog solves a common pain point for a specific audience in an informative, fun and unique way. A little humor is also always a well added bonus if it is appropriate to the content/ topic discuss and the author can get away with it. 

[MDowling]

A good blog post should provide value to the reader, information that might be hard to find in other places, or that is written in a different way than other content they've been exposed to. 

[SHussain1]

Amazing

[AndreaBeckStout]

I like blog posts that give me a new perspective on how to examine problems or approach designing a solution. Sure, an occasional blog post that gives me step-by-step instructions in exhaustive detail can be something that I acutely need, but generally, I enjoy blog posts that give me a fresh way of looking at things.  Too many blog posts today are just "mailed-in" garbage content obviously ghostwritten by people who have no subject matter expertise in the topic. I also appreciate blog posts that establish empathy with the reader and uses an approachable tone.  There's nothing more tediously excruciating to read than dry academic-sounding prose in a blog post. 

[DWahl7]

A great blog post has value to the reader, include images or graphics and be concise. I also enjoy blogs that break up the blog with headings or sections to make it readable. 

Sometimes, when I am researching a new trend and I only see positive blogs about that product or trend, I get nervous if it is actually real results.