What makes a compelling blog post?

JorieMunroe
Inbound Professor

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

 

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

 

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

 

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

243 Replies 243
MGlenn
Member

A blog post should intrigue your audience enough to keep them reading. It should be informative, yet engaging, and also unique enough that they cannot gather the exact same information off of a quick Google search - thus making your blog post and product unique. 

0 Upvotes
CGabriel2
Member

To make a compelling post you have to hook the reader within the first few words and then provide intersting insight that makes the reader think 

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KPavel
Contributor | Partner

The blog post needs concise but potent, and needs to position itself as a thought leader.  The sales pitch, while it can be present, shouldn't be the main consideration which should be to inform.

0 Upvotes
CWilkinson
Member

A great blog post should draw the reader in, get to the point and offer interesting information. 

0 Upvotes
ishabehl
Member

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TVinson
Participant

Compelling blog posts are extensions of your pillar content and subcontent.  Becoming an authoirity on specific topics will be our process and makes for great blog posts.  Our blog content will be tied to our website when we get out blog back up and running! Content strategy is being updated now.. in prep of the new blog. 

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aagg
Member

A compelling post encompasses relatabiltiy and value. If the content is widely sought, the value increases. For instasnce, in a niche community experience conveyed by subject matter experts can provide  value through relating the topics instead of keywords.

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SKrause
Member

The most important thing is to provide something actionable and valuable to the reader. If they have an actionable takeaway after they finish reading, you win.

0 Upvotes
KKamlager
Member

Thought leadership. Catchy headline, tight prose, direct, and provide SEO.

0 Upvotes
JenMalins
Contributor

I enjoy reading blog posts that follow the AIDA format and offer information that is hard to get elsewhere. Many posts are too general and talk about things that anyone who's read much about the topic will already know.

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Yshannon77
Member

The most compelling blog posts are those written in easliy digestable chunks. They are relevant to why I have come to you as the authority on the topic.  If you sell widgets and I am looking to buy a widget, I wouldn't want to read a blog on your website about whatcha-ma-call-its.  Unless, they are somehow connected and relevant to eachother.  But otherwise,  if I am coming to you to gain knowledge about what you do/sell, that's what I want to walk a way with, a clear understanding that you are the go to person to solve my problem .

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KenChis
Contributor

Good blog posts tend to fall into one of two categories - something timely which serves an immediate concern for our audience, or something which provides insights that are long-lasting. But either way a blog should draw a reader in with insights without the sales pitch.

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BWeinstein1
Member

Authenticity and relevance, with a dash of humor when applicable, usually works for me.

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AndreaP
Participant

For a blog to be engaging, it is necessary that the topic and the way of talking is directed to the public to which you want to communicate, besides, if you choose subtopics of great interest and that have not been mentioned in other blogs, you will have a unique blog. In addition, I think it is important to ask questions, mention the problem and solutions to the topic, this to generate interest and conversation.

 

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LukasKr
Contributor

As with any text, you should have your audience in mind. 

What questions does the reader have while reading your article? Why should I read this? What will I find in this article? Is this worth my while? 

Interesting, how can I apply this to my situation? Why should I keep reading? How does this relate to what I already know about the topic?

 

If you are good at answering the question exactly when this question pops up in your readers head, you are writing a good blog post. Use pictures and headlines or quotes to break up the reading flow when you need the reader to think about what they just read.

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AW21
Participant

I agree!

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ESingletary
Member

Since the reader seeks a blog post to solve a problem or answer a question, the blog should show empathy to the reader as it relates to the problem they are trying to solve, then provide succinct and relevant information and perhaps even including a bit of humor helps too, if it is appropriate for the topic of course. 

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EYoung-Colliers
Member

Blog posts need to be relevant to the reader and provide information they can reference or use while keeping them entertained/engaged. If I am reading about something useful, but it's written in difficult-to-read language or on a funky background I wont' finish it. There have also been instances where there were either so many ads I couldn't read the article OR  it required a subscription, but was posted on a public forum. 

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AChristopoulo
Member

A compelling blog post consists of quality information related to your business goals and marketing strategy. Therefore, sharing stories, developing a sense of expertise as well as sharing about your company are all strong ways to develop blog posts.

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EMurphy5
Member

Agreed!

0 Upvotes
JT20
Member | Platinum Partner

The last blog I read I wanted to keep reading because it had something to do about a specific medical outbreak in europe a couple years ago. It was written by a european blogger who lived in germany. Upon finishing the blog I felt more informed and relieved to know there was medicine for said medical outbreak. what made her blog more compelling for me was that she was living in the midst of it all. It wasnt as if she was in american writing about it. She was literally in the middle of it all telling us all about it in detail. 

0 Upvotes