HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

What makes a compelling blog post?

Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

 

But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?

 

Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!

 

*To learn more about this, check out the Understanding Blogging in HubSpot lesson via HubSpot Academy. 

DSchramm
Member

What makes a compelling blog post?

An engaging blog title, photo and reputable blog author all make me want to read a blog post. After reading I feel well-informed and educated on the topic.  I do sometimes skip sentences or paragraphs if they are full of marketing-speak or facts I already know.

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CDRonk
Member

What makes a compelling blog post?

A blog post should entertain, educate the ready, or solve a problem. A great blog post will do two or all three while avoiding the obvious sales pitch. A blog post should also add credibility to your brand and add value to your website.

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MTelepneff
Member

What makes a compelling blog post?

In the B2B software market, both users and technology software providers serving those users are seeking peer opinion, analyst metrics, use case details and generally any methodology to reduce risk and embrace an industry best practice. 

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IMedley
Member

What makes a compelling blog post?

In my line of work, we solve IT business problems.  We provide so much value to companies and we feel like our message isn't being heard. We want to show everyone how much time, money, and effort we can save your team by giving us a simple phone call.  Once the Marketing team realized this we started creating blogs around common problems and not us.  We wanted to focus on engaging the reader and giving them an "Ah Ha" moment.  Relating pain and problems to readers and then saying we have the solution at the bottom (with a CTA) has started to really grasp more readers and fill in the top of the funnel 

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MJones15
Member

What makes a compelling blog post?

Engaging, relative topics to your audience and short.

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Chaudhary
Member

What makes a compelling blog post?

It should add value to the knowledgebase and business of your prospect

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MAdviento
Member

What makes a compelling blog post?

Blogs that are very relevant with 100% quality content.

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COcasio
Contributor

What makes a compelling blog post?

Images that are unique to the blog topic, truly offers advice needed, concise, and humor/creative touch. 

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Rituparna
Participant

What makes a compelling blog post?

A blog post should give information to the reader. This could be related to a project your organisation has worked on.  Someone reading the post now could be a potential customer as he has reached this resource looking for a product or a sevice in a similar area. 

https://techcrunch.com/?guccounter=1

is a blog i keep refering to 

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VMolina
Member

What makes a compelling blog post?

A good blog post is a reference that one could totally relate, refer, and come back to. It is something that strucks readers' attention to read more. On a personal note, I believe a good blog post is a combination of wise choice of words and a good visual representation.

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CarlScorer
Member

What makes a compelling blog post?

Whether I am interested in a topic or not, a well-structured, well researched and a well written article is a universal must. A blog must be interesting or insightful, don’t overshoot on the heading and underdeliver on the content. 

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CmmWatson
Participant

What makes a compelling blog post?

I have written many blog posts and the best ones are easily digested amounts of pertinent information- top 5 lists are great - Top 5 Ways to Increase your SEO for example. 

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NBhongale
Member

What makes a compelling blog post?

Blogs features are awesome.

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TeeDeeDubya
Member

What makes a compelling blog post?

But take a moment and think about the last blog post you read. What made you want to read it?

 

It was relevant to what I was wanting to learn about, it was relatively short, there was plenty of white-space that provided some rest for my brain, the title drew me in, it was well written and engaging. 

 

How did you feel after you finished?  I felt as if I had gained something new and was enlightened about the topic.  I did make it through to the end.  

 

What makes a blog post compelling and engaging?  All of the factors I listed above.

 

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NMPohl
Contributor

What makes a compelling blog post?

This was awhile ago but stuck around in my saved content from LinkedIn: https://hughesintegrated.com/write-emails-people-want-to-read/

 

What made me want to read it was that it presented a reasonable number of specific solutions to improve something I do every day. Low commitment, specific, and relevant to me. I will read 90% of blogs that fit those three categories!

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MWilson2
Member

What makes a compelling blog post?

A good blog educates the reader on a particular topic and drives the user to the next step, it could be to purchase a product, try a service or contact a rep.  The information is consise and includes strong visuals to keep the reader interested.  A good blog is also backed by strong SEO keywords to align with the business goals to grow ranking. 

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EEllington
Member

What makes a compelling blog post?

offer something interesting and relevant. or add something people can engage in

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FNasso
Participant

What makes a compelling blog post?

I believe a invinting title, together with strong arguments and examples with follow up links makes a very good blog post.

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ACrouch
Contributor

What makes a compelling blog post?

We do not currently have a blog. We are assigning that role to our marketing strategy soon. How many blog topics should we start with? Do you plan your topics week by week? month by month? 

 

I do not read blogs, personally unless it is someone I know and someone who I value.

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sanoobar
Participant

What makes a compelling blog post?

A good blog post must either cater to the curiosity or the need of the reader and make it an engaging read with some good takeaways.

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SSuruchi
Member

What makes a compelling blog post?

Hi,

An appealing blog post should consist of an engaging and meaningful story that is directly related to the topic it is covering. It should also consist of simple words and relatable examples. While reading any blog post, people tend to imagine the scenario in their mind. So making a blog post as close as to the reality is suggested. 

The last blog post I read was about an animal rescue team who have rescued more than a thousand animals from meat farms and breeders. It was heart-touching and had good success stories. After reading it I felt inspired to do something similar. 

 

Thanks,

Soumya

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