Jul 11, 20217:49 AM - edited Aug 12, 20219:20 AM
Inbound Professor
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.
But take a moment and think about the last blog post you read. What made you want to read it? How did you feel after you finished? Did you make it to the end? What makes a blog post compelling and engaging?
Bonus points: Got a blog or blog post you keep returning to? Share it for the group in the comments below!
A blog post should give information to the reader. This could be related to a project your organisation has worked on. Someone reading the post now could be a potential customer as he has reached this resource looking for a product or a sevice in a similar area.
Jul 19, 20211:21 AM - edited Jul 19, 20211:21 AM
Member
What makes a compelling blog post?
A good blog post is a reference that one could totally relate, refer, and come back to. It is something that strucks readers' attention to read more. On a personal note, I believe a good blog post is a combination of wise choice of words and a good visual representation.
Whether I am interested in a topic or not, a well-structured, well researched and a well written article is a universal must. A blog must be interesting or insightful, don’t overshoot on the heading and underdeliver on the content.
I have written many blog posts and the best ones are easily digested amounts of pertinent information- top 5 lists are great - Top 5 Ways to Increase your SEO for example.
But take a moment and think about the last blog post you read. What made you want to read it?
It was relevant to what I was wanting to learn about, it was relatively short, there was plenty of white-space that provided some rest for my brain, the title drew me in, it was well written and engaging.
How did you feel after you finished? I felt as if I had gained something new and was enlightened about the topic. I did make it through to the end.
What makes a blog post compelling and engaging? All of the factors I listed above.
What made me want to read it was that it presented a reasonable number of specific solutions to improve something I do every day. Low commitment, specific, and relevant to me. I will read 90% of blogs that fit those three categories!
A good blog educates the reader on a particular topic and drives the user to the next step, it could be to purchase a product, try a service or contact a rep. The information is consise and includes strong visuals to keep the reader interested. A good blog is also backed by strong SEO keywords to align with the business goals to grow ranking.
We do not currently have a blog. We are assigning that role to our marketing strategy soon. How many blog topics should we start with? Do you plan your topics week by week? month by month?
I do not read blogs, personally unless it is someone I know and someone who I value.
An appealing blog post should consist of an engaging and meaningful story that is directly related to the topic it is covering. It should also consist of simple words and relatable examples. While reading any blog post, people tend to imagine the scenario in their mind. So making a blog post as close as to the reality is suggested.
The last blog post I read was about an animal rescue team who have rescued more than a thousand animals from meat farms and breeders. It was heart-touching and had good success stories. After reading it I felt inspired to do something similar.
"Brevity is the soul of wit." - William Shakespeare
Wordy posts feel like I am wasting my time. I appreciate the art of quality content writing, but if you are writing just to meet a word count it isn't going to be worth my time to read.
A compelling blog is that of interest to those who want to read the blog. Providing interesting information that will help the reader feel like they learned something. Our blogs are informative and help our customers get a better understanding of our products https://olive.com/olive-blog/.
