What does your lead generation campaign strategy look like?

[kara_susvilla]

Lead generation is the process of attracting and converting prospects interested in your brand, product, or service. It focuses on turning curious visitors on your website into new leads for your business.

Crafting a thorough lead generation strategy can take time, but you can jumpstart your process by identifying the following elements:

1. SMART goal
2. Target audience
3. Campaign offer
4. Distribution channel
5. KPI

What’s in your lead generation campaign strategy so far? What would you like to spend more time defining?

Learn more about lead generation by take the HubSpot Academy lesson: Developing a Lead Generation Campaign With HubSpot.

[VThakur0]

1. Target audience
2. Campaign offer

[CALp499120]

Just started with this course but I'll prolly figure this out once I finished it.

[UgochiOlivia]

still learning

[RAsad0]

Just learning about lead generation and looking forward to gaining knowledge. 

[Calinsug]

Here to learn and gain knowledge.

[Rupam_Dhani]

Started to learn all about this

[ACarreon0]

Just here for education purposes.

[MQueen]

Just got the grip of the whole process. Hopefully, we will be focusing on visitor-to-lead conversion rate. And we will be trying to work on the MQL process.

[JDima]

We are just starting on this process. That's why I'm taking the course

[ETaylor99]

1. Looking to have a 5% increase in lead growth / response every month. But I'm still not positive, I'm still learning. 

[MarSilva24]

We are just starting on this process. That's why I'm taking the course. 

[JavonaKnowles]

So far, my lead generation is not appealing enough for new visitors. I need a free product or service and to be extremely intentional with the process.

[HHolmes]

We have a marketing team, but on top of that my role is to prospect/do business development type lead gen. Cold emailing/calling prospects and warming them up on LinkedIn supported by our content and tools.

[MCox6]

I agree 100% with this approach.  It helps h marketer the develope clear goals and targeting strategy.  It shows the products or services they offer.  It will lead to great ROI.

[Nihalfarid91]

Trageting the right customers 

[NaimChowdary]

SMART Goals.

Target Audience 

Campaign Offer

Distribution channel

KPIs

[Nihalfarid91]

Targeting the right customers 

[MKhoshabi]

Having a lead generation campaign strategy will direct our company towards our goal. 

I work with several brand accross our company. One of brand focuses on business franchise and helping people to own their small business. 

My strategy would be to post informational blogs helping people learn about franchise business, along with every post is a link to collect leads of those interested into franchising. Were also conducting FB ads for the available business franchise we have.

[AHoffman4]

i am realizing that basic social media posts arent enough. 

[Robinson-Olsson]

At first I thought my side business was too small to bother with complicated lead generation, but doing this course has taught me so much, including how easy it is. What seemed daunting, is now achievable. 

I will be starting with focusing on an audience to generate leads from.