What does your lead generation campaign strategy look like?

[kara_susvilla]

Lead generation is the process of attracting and converting prospects interested in your brand, product, or service. It focuses on turning curious visitors on your website into new leads for your business.

Crafting a thorough lead generation strategy can take time, but you can jumpstart your process by identifying the following elements:

1. SMART goal
2. Target audience
3. Campaign offer
4. Distribution channel
5. KPI

What’s in your lead generation campaign strategy so far? What would you like to spend more time defining?

Learn more about lead generation by take the HubSpot Academy lesson: Developing a Lead Generation Campaign With HubSpot.

[SHussain97]

My lead gen campaign will be:

• Target Audience Identification
• Content and Messaging
• Multi-Channel Outreach
• Lead Nurturing Processes

[aananditab]

My lead gen campaign will be:

1. Increase inbound MQLs by 2% for the quarter

2. Target audience are mostly IT decision makers

3. My campaign offer will be an eBook on AI integration

4. Distribution channel will be owned: LinkedIn, blog post; earned: Press release; paid : ads on google and linkedin

5. KPI will be number ebooks downloaded

[TKondowe]

increase the inbound MQLS by 2% for the quarter

[LinPutra]

My Lead Campaign would be:

1. increased the number of qualified job calls from hiring managers by 20% in 3 months compared to Q1.
2. Hiring Manager (Brand & Performance Marketing)

3. Seasoned Growth-oriented branding and digital marketing professional with over 12 years of experience in the Creative & Advertising industry, my unique blend of project management skills and strategic thinking is ready to give your company an impactful campaigns that resonate with audiences and contribute significantly to organizational success.

4. LinkedIn, CV, and Portfolio.
5. Impression, Engagement Rate, Call or Email or Invitation Interview.

[KRomeiro]

Just learning all this new information. For the last several years its just been word of mouth and knocking on doors.

[GOdika]

Creating a compelling offer

[VThakur0]

1. Target audience
2. Campaign offer

[CALp499120]

Just started with this course but I'll prolly figure this out once I finished it.

[UgochiOlivia]

still learning

[RAsad0]

Just learning about lead generation and looking forward to gaining knowledge. 

[Calinsug]

Here to learn and gain knowledge.

[Rupam_Dhani]

Started to learn all about this

[ACarreon0]

Just here for education purposes.

[MQueen]

Just got the grip of the whole process. Hopefully, we will be focusing on visitor-to-lead conversion rate. And we will be trying to work on the MQL process.

[JDima]

We are just starting on this process. That's why I'm taking the course

[ETaylor99]

1. Looking to have a 5% increase in lead growth / response every month. But I'm still not positive, I'm still learning. 

[MarSilva24]

We are just starting on this process. That's why I'm taking the course. 

[JavonaKnowles]

So far, my lead generation is not appealing enough for new visitors. I need a free product or service and to be extremely intentional with the process.

[HHolmes]

We have a marketing team, but on top of that my role is to prospect/do business development type lead gen. Cold emailing/calling prospects and warming them up on LinkedIn supported by our content and tools.

[MCox6]

I agree 100% with this approach.  It helps h marketer the develope clear goals and targeting strategy.  It shows the products or services they offer.  It will lead to great ROI.