Let me start off by saying the Campaigns tool is my favorite tool in HubSpot. I like to use it as an inbound marketing campaign planner, a template that can be cloned for future initiatives. It's a great way to communicate the tasks that need to be completed to kick off a project (with all of the tracking in one place).
I am still learning. Seems to me that we have used campaigns well to launch new service that has a start and end date. We are now looking at should we have ongoing campaigns and how many. Do you have a general campaign to track blogs and social posts that are not tagged to a specific short term campaign?
Great question, @tborges. There's not really a specific number of ongoing campaigns you should be looking to create. Instead, consider the tasks/activities your business does and decide whether or not they can be automated. That's the best place to start.
Regarding the tracking of content, @JorieMunroe may have some reporting ideas for you.
I am new to HubSpot and working on completing the marketing course. However, this is a discussion I will be brought into at the company I work for so I am very interested to hear what others have to say.
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