HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Share your favorite form examples!

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

441 Replies 441
PCorcoran
Contributor

Share your favorite form examples!

I really like Starbucks approach. It's straight forward for the user and is designed to be used quickly.

0 Upvotes
HSoto7
Member

Share your favorite form examples!

Amazon always has great forms...clear, concise, and engaging.

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CLobo1
Contributor

Share your favorite form examples!

While there are many examples depending on the type and intent of the web form, there's one that I found particuarly interesting and creative. SunBasket - https://sunbasket.com/try/90off-sunbasket/

 

This form was part of a free trial campaign encouraging users to sign up wtih a pre-generated discount code. The visuals of food items on the menu and more information at the bottom of the page made it more compelling as compared to text (remember visuals can speak a 1000 words which is still true).

 

The unque experience I found based on their study was that if a visitor does not consider signing up or providing thier information within 6-7 seconds of staying on the page, then there's a pop up letting them only enter thier email for now, while they can take a pause and decide if they should proceed to take advantage of the offer. This is a very good and well thought best practise keeping the user experience and comfort level in mind.

0 Upvotes
ShirshaB
Participant

Share your favorite form examples!

Docusign form is easy & simple esp for a free trial. 

0 Upvotes
CWhittington
Member

Share your favorite form examples!

My favorite example of a form is Howler Brothers. Simple and instant access to the content I want. 

0 Upvotes
RKhoroshev4
Member

Share your favorite form examples!

STARBUCKS without a doubt 

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MehmetSagiroglu
Member

Share your favorite form examples!

Amazon

0 Upvotes
GKollias
Member

Share your favorite form examples!

Liberty Mutual , easy but price hikes are awful.

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AElder
Member

Share your favorite form examples!

PORSCHE

FWU
Member

Share your favorite form examples!

Asks for necessary information without overwhelming the user.

RKaur45
Member

Share your favorite form examples!

starbucks

0 Upvotes
AKaur31
Participant

Share your favorite form examples!

JotForm is recognized for its extensive form customization options, allowing users to effortlessly create visually appealing forms with a user-friendly interface and drag-and-drop functionality.

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HKaur0
Participant

Share your favorite form examples!

Amazon, Starbuck

0 Upvotes
SKaur71
Participant

Share your favorite form examples!

Grubhub indeed does a great job simplifying the sign-up process. Many other businesses excel in form design, catering to user convenience and engagement. Here are a few examples:

1. Airbnb: Airbnb's sign-up form maintains simplicity by breaking the process into smaller steps, reducing the perceived effort. It guides users through the sign-up process smoothly, collecting necessary details while offering clear progress indicators.

2. Dropbox: Dropbox uses contextual and concise explanations to guide users through their forms. Their registration process highlights the benefits of signing up, making it compelling and informative.

3. Canva: Canva employs progressive profiling, asking for additional information gradually as users engage more with the platform. This minimizes form fatigue and improves the user experience.

4. LinkedIn: LinkedIn's registration form leverages social proof by showcasing the number of professionals on their platform. This influences users to sign up by emphasizing the community aspect and potential networking opportunities.

5. HubSpot: HubSpot incorporates smart form fields, pre-filling known information about the user to reduce their effort when filling out subsequent forms. This enhances user convenience and encourages engagement.

These businesses excel by:

  • Simplifying the form process
  • Using contextual guidance and clear explanations
  • Leveraging social proof and emphasizing benefits
  • Employing progressive profiling and smart form fields

Their focus on user experience, clarity, and minimizing friction in the form-filling process contributes significantly to higher engagement and conversion rates.

Simon_Mehlman
Participant

Share your favorite form examples!

Great examples, thank you for sharing your insights.

0 Upvotes
SBrown96
Participant

Share your favorite form examples!

Amazon

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Anisha2
Member

Share your favorite form examples!

ebay

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KKyle8
Participant

Share your favorite form examples!

Starbucks

0 Upvotes
AJamalSyed
Contributor

Share your favorite form examples!

Airbnb & Amazon

KNassar
Member

Share your favorite form examples!

Ebay is optimzed with a very user-friendly platform.

0 Upvotes