Share your favorite form examples!

JorieMunroe
Inbound Professor

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

131 Replies 131
UIngar
Member

Business need a quick and easy way to gather personal information. Companies which I have seen try to get information through a pop-up is newspaper websites, after scrolling down into the aticle/website a pop-up will appear asking for a subscriotion to thier news letters through a special one time monthly or yearly payment. The text boxses can be filled with information using Google or existing accounts. 

0 Upvotes
DTraphagen
Member

Newton baby (you get 20% off)

0 Upvotes
MHarrison6
Member

I love simple forms and agree that one column is best!

0 Upvotes
BChamberlain
Contributor

Not sure I have any specific instances in mind, but might be interesting to find a way to gamify forms so they're fun to use?  Like the quicker the user fills out the form, the bigger the resulting discount they'll get for signing-up...

0 Upvotes
KGlover2
Member

simple contact form

 

0 Upvotes
RMohamed5
Member

A very easy contact form

0 Upvotes
LucyWlodarczyk
Participant

Simple, but with a funny, little twist 🙂 

CSPopaOlave
Member

I think Hotels.com does an excellent one with having people discuss the hotels standards. 

0 Upvotes
EHammis
Member

Attention spans on the internet or short. I prefer anything that is quick, and I love when auto fill enters the information for you to move on quickly. Straight and the to the point with forms. 

LesLacson
Member

Let's face it, forms are not the most attractive thing for users. I prefer a form which is brief, concise, but all key information could be obtained.

MPetrola
Contributor

so true!

0 Upvotes
AnthonyMk
Member

I cannot think of one specific company form to point to. However, I find simple is better, less is more.

0 Upvotes
VrrutikaBorkar
Contributor

Forms are integral part of the marketing strategy. Clothing line brand gets a lot of attention with the traffic from their form. They give us free trails or even a free appointment for the users

0 Upvotes
ACarolino
Participant

I haven't seen it yet, but I'd love to see a form that includes preferred pronouns (ex: she/her/hers) option! Not necessary for the service the customer will get in return, but a great way to personalize emails, for example.

0 Upvotes
SHossain86
Participant

Very basics. Name, Email and Phone.

0 Upvotes
SAhola
Member

I love this form - the overlay, the video, and the explanation below.

https://info.completepayroll.com/nys-employee-onboarding-kit 

0 Upvotes
CAxisTech
Member

I have been very happy with the template options forms in Hubspot. Here's one I like to use that I incorporated on a landing page for a white paper. https://https.axistec.com/cybersecurity-risk-white-paper-v1 

SamBurgoon
Member

Starbucks does a great job. The form needs to be compelling and inticing, making it worth while for the customer. 

saumshetty
Participant

i think. my fav is amazong costomer service form. I. think they have done away with it now but it was still efficient and quick to full

0 Upvotes
BPreston
Participant | Diamond Partner

I use HubSpot forms or forms in Forminator (which you can integrate with HubSpot). I find that forms with an image or some sort of graphic perform the best. People like to have a visual 🙂

0 Upvotes