HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Share your favorite form examples!

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

354 Replies 354
EWilson38
Member

Share your favorite form examples!

We use formstack to create and embed customized forms on our sites. I love their templates for client intake, cancellation policy agreements, and change requests/order forms.

0 Upvotes
Briannapri
Member

Share your favorite form examples!

I think survey forms for restaurants are great for businesses. They all the business to see what they did well on and what they can improve on while also getting their customers information.

0 Upvotes
KJones0
Contributor

Share your favorite form examples!

I like the Waze app's (https://www.waze.com/live-map/) ease of access of use by having a CTA button which says "Send to your phone." They also feature simple but useful, CTA buttons which send potential users to the App Store and Google Play to get the app from there. 

GDunn3
Member

Share your favorite form examples!

the Starbucks gift card was absolutely the best!

0 Upvotes
MRoelofs
Member

Share your favorite form examples!

0 Upvotes
sadirahmanbd
Participant

Share your favorite form examples!

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07374
Participant

Share your favorite form examples!

Love it!

0 Upvotes
KTenove
Participant

Share your favorite form examples!

Starbucks gift card example

0 Upvotes
CHadley
Member

Share your favorite form examples!

I liked the starbucks giftcard example and the layout of it.

bkmarketing
Participant

Share your favorite form examples!

I haave seen some nicely design pop up forms on IT SaaS companies website, mainly those offerng certain discounts on implementation or migration servvices. The pop up form has he right number of fields and relevant image for greater impact. for starters, I think WP forms are best.

0 Upvotes
IshaanaMCherian
Member

Share your favorite form examples!

The Starbucks gift card form from the examples mentioned was starighforward, and easy to follow through for a consumer. I also liked how the layout showed how the message would be displayed as well, its these small details that make the difference as it shows that the brand is mindful, and takes care of its customers.

bkmarketing
Participant

Share your favorite form examples!

If you are an IT company or managing marketing for an IT solutions company, some off the best pop up form ideas are

.  To offer a Free 30 Minutes consultation - "ERP Rescue in 30 Mins"

. PoC - 'Sign up for Free PoC'

.  Get 40% Of on licence fees

0 Upvotes
rmuti
Participant

Share your favorite form examples!

Amazon

0 Upvotes
AhmedHasanHafiz
Participant

Share your favorite form examples!

0 Upvotes
FCrush
Member

Share your favorite form examples!

Netflix - super easy and quick!

0 Upvotes
MCastro84
Member

Share your favorite form examples!

Amazon and eBay 

0 Upvotes
PKumar842
Member

Share your favorite form examples!

Ebay

0 Upvotes
TGoon74
Member

Share your favorite form examples!

I am a loyal customer of Dynamite clothing, so their CTA page makes filling out information easy as it auto-fills the data stored in my account. I like websites that offer auto-fill with Google or ones that do not ask so many questions so as not to take up so much of my time.

EInnes
Member

Share your favorite form examples!

I like how Starbucks has a single-column form with the autofill option and only asks for four fields to be filled out. They keep it simple, so it is fast and easy.

cqburris
Participant

Share your favorite form examples!

I love this form by Toptal: https://www.toptal.com/hire

 

They take you to a page that eliminates distractions by eliminating the navigation.  It also establishes credibility by showing logos of other companies who use them.  The elegant design is also very nice and inviting.