HubSpot Marketing

JorieMunroe
HubSpot Employee
HubSpot Employee

Share your favorite form examples!

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

519 Replies 519
AScott41
Member

Share your favorite form examples!

HomeAdvisor - they don't ask for too much information from the prospect out of the gate.

They start the process by asking the prospect for their zip code.

After you enter your zip code, the form begins to adjust based on your responses.

0 Upvotes
RMcDonald41
Contributor

Share your favorite form examples!

Hello Jorie Munroe, I have yet to create some forms being that my wife and I are new to HubSpot we are in the learning process of this platform. I have experienced other business forms but really have not analyzed as a favorite if you know what I mean. But we look forward to creating some interesting forms of our own soon, we will share it with the community once we do. Great topic, thank you for sharing Jorie.

0 Upvotes
AJLauri
Member

Share your favorite form examples!

I like the Starbucks form. Simple easy to read and clear understanding of its purpose. 

0 Upvotes
marpots
Participant

Share your favorite form examples!

sun bum, but starbucks was not too shabby either. 

0 Upvotes
SBaylor
Member

Share your favorite form examples!

I really like the Sun Bum example! 

0 Upvotes
KWood5
Participant

Share your favorite form examples!

I really liked that Sun Bum example - with creative wording on the Submit button.

KDsouzaYUSCS
Member

Share your favorite form examples!

any kind of lead generation form 

0 Upvotes
kingsleydsouza
Member

Share your favorite form examples!

footlocker or any kinda forms that are lead generation forms 

 

0 Upvotes
TCampbell2
Member

Share your favorite form examples!

Starbucks!

rude_1012
Participant

Share your favorite form examples!

Uber and Grubhub!

0 Upvotes
RBradley1
Participant

Share your favorite form examples!

I agree with a lot of people here - Uber and HubSpot. Great job! 😃

0 Upvotes
TFaigin
Participant

Share your favorite form examples!

yes, Uber for sure

0 Upvotes
SKUMAR91
Member

Share your favorite form examples!

TD Insurance

0 Upvotes
tparker2
Participant

Share your favorite form examples!

Uber eats

0 Upvotes
KKhan80
Member

Share your favorite form examples!

Dark backgrounds makes users focus better and zigzags at the back make viewers puke.

0 Upvotes
JaneMendoza08
Participant

Share your favorite form examples!

0 Upvotes
AAzul-Felix
Member

Share your favorite form examples!

Hubspot

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FZlatanou
Participant

Share your favorite form examples!

Customer insight survey

0 Upvotes
RGreen1
Participant

Share your favorite form examples!

GrubHub

0 Upvotes
AEmley
Member

Share your favorite form examples!

Starbucks and Uber

0 Upvotes
JJames54
Participant

Share your favorite form examples!

UberEats

0 Upvotes