Share your favorite form examples!

JorieMunroe
HubSpot Employee
HubSpot Employee

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

664 Replies 664
AJLauri
Member

I like the Starbucks form. Simple easy to read and clear understanding of its purpose. 

0 Upvotes
marpots
Participant

sun bum, but starbucks was not too shabby either. 

0 Upvotes
SBaylor
Member

I really like the Sun Bum example! 

0 Upvotes
KWood5
Participant

I really liked that Sun Bum example - with creative wording on the Submit button.

KDsouzaYUSCS
Member

any kind of lead generation form 

0 Upvotes
kingsleydsouza
Member

footlocker or any kinda forms that are lead generation forms 

 

0 Upvotes
TCampbell2
Member

Starbucks!

rude_1012
Participant

Uber and Grubhub!

0 Upvotes
RBradley1
Participant

I agree with a lot of people here - Uber and HubSpot. Great job! 😃

0 Upvotes
TFaigin
Participant

yes, Uber for sure

0 Upvotes
SKUMAR91
Member

TD Insurance

0 Upvotes
tparker2
Participant

Uber eats

0 Upvotes
KKhan80
Member

Dark backgrounds makes users focus better and zigzags at the back make viewers puke.

0 Upvotes
JaneMendoza08
Participant
0 Upvotes
AAzul-Felix
Participant | Platinum Partner
Participant | Platinum Partner

Hubspot

0 Upvotes
FZlatanou
Participant | Diamond Partner
Participant | Diamond Partner

Customer insight survey

0 Upvotes
RGreen1
Participant

GrubHub

0 Upvotes
AEmley
Member

Starbucks and Uber

0 Upvotes
JJames54
Participant

UberEats

0 Upvotes
LDimitrijevic
Member

i like uber eats because its fast and professional

0 Upvotes
ELara0
Member

One of my favorite forms is Uber! Its clean, easy, and simple to use.

0 Upvotes