Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
I haave seen some nicely design pop up forms on IT SaaS companies website, mainly those offerng certain discounts on implementation or migration servvices. The pop up form has he right number of fields and relevant image for greater impact. for starters, I think WP forms are best.
The Starbucks gift card form from the examples mentioned was starighforward, and easy to follow through for a consumer. I also liked how the layout showed how the message would be displayed as well, its these small details that make the difference as it shows that the brand is mindful, and takes care of its customers.
I am a loyal customer of Dynamite clothing, so their CTA page makes filling out information easy as it auto-fills the data stored in my account. I like websites that offer auto-fill with Google or ones that do not ask so many questions so as not to take up so much of my time.
They take you to a page that eliminates distractions by eliminating the navigation. It also establishes credibility by showing logos of other companies who use them. The elegant design is also very nice and inviting.
I like Old Navy's! There is a main pop up form as soon as you enter their site to give information about their credit cards, and then as you exit that form, and scroll down when shopping, a full horizontal bottom bar comes up as well to show all their promotions. It is very smart!