Jul 11, 2021 8:36 AM - edited Aug 12, 2021 9:29 AM
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy.
Dropbox: Dropbox's signup form is designed to be quick and easy, with just a few fields to fill out and a clear value proposition that highlights the benefits of their service. They also use social proof, such as the number of users and positive reviews, to build trust and credibility with visitors.
Airbnb: Airbnb's signup form is optimized for mobile devices, with a simple and intuitive design that makes it easy to sign up and create a profile. They also use social login options, such as Facebook and Google, to reduce friction and make the signup process even faster.
Slack: Slack's signup form is designed to be fun and engaging, with a playful tone and whimsical illustrations that reflect their brand personality. They also use clear and concise labels, error messages, and tooltips to guide visitors through the process and reduce confusion.
The Oatly page is very clever: https://www.oatly.com/en-gb/spam/sign-up
3 weeks ago
I think design is very important so here are some lovely form designs https://wpforms.com/beautiful-contact-form-designs-you-can-steal/
3 weeks ago
I like Oatly's new spam campaign - https://www.oatly.com/en-gb/spam/sign-up
Feb 19, 2023 10:13 PM
Jan 31, 2023 4:19 PM
We use formstack to create and embed customized forms on our sites. I love their templates for client intake, cancellation policy agreements, and change requests/order forms.
Jan 5, 2023 5:15 PM
I think survey forms for restaurants are great for businesses. They all the business to see what they did well on and what they can improve on while also getting their customers information.
Dec 29, 2022 1:56 PM
I like the Waze app's (https://www.waze.com/live-map/) ease of access of use by having a CTA button which says "Send to your phone." They also feature simple but useful, CTA buttons which send potential users to the App Store and Google Play to get the app from there.
Dec 13, 2022 4:44 PM
the Starbucks gift card was absolutely the best!
Dec 9, 2022 3:30 AM
Dec 8, 2022 8:42 AM
Jan 26, 2023 11:07 AM
Dec 2, 2022 12:00 PM
Starbucks gift card example
Nov 30, 2022 10:40 PM
I liked the starbucks giftcard example and the layout of it.
Nov 8, 2022 1:23 PM
I haave seen some nicely design pop up forms on IT SaaS companies website, mainly those offerng certain discounts on implementation or migration servvices. The pop up form has he right number of fields and relevant image for greater impact. for starters, I think WP forms are best.
Nov 8, 2022 12:19 PM
The Starbucks gift card form from the examples mentioned was starighforward, and easy to follow through for a consumer. I also liked how the layout showed how the message would be displayed as well, its these small details that make the difference as it shows that the brand is mindful, and takes care of its customers.
Nov 5, 2022 4:37 PM
If you are an IT company or managing marketing for an IT solutions company, some off the best pop up form ideas are
. To offer a Free 30 Minutes consultation - "ERP Rescue in 30 Mins"
. PoC - 'Sign up for Free PoC'
. Get 40% Of on licence fees
Oct 28, 2022 7:00 PM
Oct 28, 2022 3:32 PM
Oct 28, 2022 11:18 AM
Netflix - super easy and quick!