Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
I am a loyal customer of Dynamite clothing, so their CTA page makes filling out information easy as it auto-fills the data stored in my account. I like websites that offer auto-fill with Google or ones that do not ask so many questions so as not to take up so much of my time.
I like how Starbucks has a single-column form with the autofill option and only asks for four fields to be filled out. They keep it simple, so it is fast and easy.
They take you to a page that eliminates distractions by eliminating the navigation. It also establishes credibility by showing logos of other companies who use them. The elegant design is also very nice and inviting.
I like Old Navy's! There is a main pop up form as soon as you enter their site to give information about their credit cards, and then as you exit that form, and scroll down when shopping, a full horizontal bottom bar comes up as well to show all their promotions. It is very smart!
I like BarkBox's submission form - it's detailed but easy to navigate, and it's use of language is fun, engaging and brand-appropriate. https://www.barkbox.com/subscribe/name
Simple forms with a minimalistic design are not overwhelming and easier for our customers to digest, hence a higher possibilliity of them to fill out the form.
