Share your favorite form examples!

[JorieMunroe]

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

[MMason5]

Automatic form validation is a great feature.

[IPeretrutov]

i like when the form is really minimalistic and can autofil

[DDAngeloJr]

Simplistic, easy to fill up, and aesthetically pleasing. 

[HGrant]

Easy to use or just simple forms with minimal information

[KGuyton]

I like pre-filled and progressive profiling forms.

[JMavroudis]

Love when a form pre-fills...especially when it comes to your address. Time-saver and life-saver!

[LCichy]

Pop ups DO have a tendency to be annoying, but pop up or fixed, a well done form can take what would otheriwse be an annoying experience and make it worthwhile. 

For instance, I loathe being forced into submitting a form when all I want to do is browse. Zulily is the first example that comes to mind. https://www.zulily.com/?ref=header

I can't get past this screen: 

So you have my information, but at what cost? I'm annoyed enough I don't want to buy here. 

Comparatively, National Audubon Society provides a great visitor experience without sacrificing their goal.

Take a look. (Including the link here as it's long.)

1. The form is beautiful yet straightforward. It includes basic donation and payment options. It's stunning to the point you almost forget you are looking at a form.

2. I can still scroll/navigate past this.

3. They include FAQs below the donation form. It gives information on how donations will be used, form security, and the organizations mission. Excellent.

[Dnthaouyen]

synchronization is the best way. My FB account or email can be synchronized everywhere which has all my information

[bailey_irick]

Using pop ups can be tricky. I feel like some people do not like it because it will slow their process down when searching for something on a page. However, when you are a prospect, I believe it is a great way to connect with a potential customer. It has to be done in a short, concise, and appealing way. Many boutique and clothing stores do a great job of this as they only ask for an email address and entice the customer with special deals and offers.

[LPandy]

I do not like pop up. A simple contact form will do.

[CPelosi]

Placing popups on specific pages is a tactic that can be used to prevent over-exhaustion and delivery a relevant message at the right time.

[SamirAbdi]

Starbuck does a great job straight forwad simple and visually pleasing. Also summary boxes are helpful.

[bzmuda]

I agree with you - Starbucks's mobile app is very appealing visually and the forms are straightforward and helpful. 

[vgraham]

I think shopify does a fantastic job

[GOreoluwa]

Amazing kazos

[mutemanewton]

I can't think of any right now, but anything that's interactive without bringing it up in my face.  So maybe a bouncing pop up on the side or a bar at the top of the screen draws my attention.  I cancel every pop up on my screen because I find it distracting.

[KStaten]

I can't think of memorable popups. Although, we just redesigned ours. I much prefer the corner popup. The ones that block my entrance into a site make me frustrated that I have to waste time finding the x to close it. Here's our newest popup promoing how to join our community which will lead to deeper interaction with content. Professional Development - Music ConstructED

[LCichy]

Thank you for sharing the example from your site. I like it - the design is clean and the popup apparent without being distracting. Well done!

[MZhao]

amazon is a proof

[SBiernacki]

I think pop-ups can be good and bad. Sometimes it can be distracting, other time it's helpful. 

[SKhare5]

Pop ups can be missed and might not always be the best. Simple contact forms with a simple CTA is the best