Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
Business need a quick and easy way to gather personal information. Companies which I have seen try to get information through a pop-up is newspaper websites, after scrolling down into the aticle/website a pop-up will appear asking for a subscriotion to thier news letters through a special one time monthly or yearly payment. The text boxses can be filled with information using Google or existing accounts.
Not sure I have any specific instances in mind, but might be interesting to find a way to gamify forms so they're fun to use? Like the quicker the user fills out the form, the bigger the resulting discount they'll get for signing-up...
Attention spans on the internet or short. I prefer anything that is quick, and I love when auto fill enters the information for you to move on quickly. Straight and the to the point with forms.
Forms are integral part of the marketing strategy. Clothing line brand gets a lot of attention with the traffic from their form. They give us free trails or even a free appointment for the users
I haven't seen it yet, but I'd love to see a form that includes preferred pronouns (ex: she/her/hers) option! Not necessary for the service the customer will get in return, but a great way to personalize emails, for example.
I use HubSpot forms or forms in Forminator (which you can integrate with HubSpot). I find that forms with an image or some sort of graphic perform the best. People like to have a visual 🙂