Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
When it comes to sign-up forms, I prefer short and easy forms. The longer the form is and increased number of fields, the less likely I am to bother with completing them. The offer needs to be valuable enough for me to want to give my info.
I love any form that remembers me. There is nothing more frustrating than going to a site with which you've engaged in the past, only to find that you have to fill out a form asking for all your information all over again. What a waste of time! So glad that Hubspot has smart forms so my client sites were able to "recognize" repeat visitors and remember their info. It's a great feature that every site should employ! Beyond simply making it easier for your valuable visitor to download the reports they want or make purchases more easily, it speaks well of your brand. You've given them a much better experience and shown that you recognize and appreciate them.
Business need a quick and easy way to gather personal information. Companies which I have seen try to get information through a pop-up is newspaper websites, after scrolling down into the aticle/website a pop-up will appear asking for a subscriotion to thier news letters through a special one time monthly or yearly payment. The text boxses can be filled with information using Google or existing accounts.
Not sure I have any specific instances in mind, but might be interesting to find a way to gamify forms so they're fun to use? Like the quicker the user fills out the form, the bigger the resulting discount they'll get for signing-up...
Attention spans on the internet or short. I prefer anything that is quick, and I love when auto fill enters the information for you to move on quickly. Straight and the to the point with forms.