Share your favorite form examples!

[JorieMunroe]

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

[VrrutikaBorkar]

Forms are integral part of the marketing strategy. Clothing line brand gets a lot of attention with the traffic from their form. They give us free trails or even a free appointment for the users

[ACarolino]

I haven't seen it yet, but I'd love to see a form that includes preferred pronouns (ex: she/her/hers) option! Not necessary for the service the customer will get in return, but a great way to personalize emails, for example.

[SHossain86]

Very basics. Name, Email and Phone.

[SAhola]

I love this form - the overlay, the video, and the explanation below.

https://info.completepayroll.com/nys-employee-onboarding-kit 

[CAxisTech]

I have been very happy with the template options forms in Hubspot. Here's one I like to use that I incorporated on a landing page for a white paper. https://https.axistec.com/cybersecurity-risk-white-paper-v1 

[SamBurgoon]

Starbucks does a great job. The form needs to be compelling and inticing, making it worth while for the customer. 

[saumshetty]

i think. my fav is amazong costomer service form. I. think they have done away with it now but it was still efficient and quick to full

[BPreston]

I use HubSpot forms or forms in Forminator (which you can integrate with HubSpot). I find that forms with an image or some sort of graphic perform the best. People like to have a visual 🙂

[LRector]

Right now we are using landing page forms for our telemarketing vendors to submit leads

[FSandrin]

nice tips. for me the best was to setup forms according to the different stage of the customer journey. Although is tempting to get as more data from the customer as early as pox, this will likely impact how many users will fill out such long form. in my opinion marketeers and management shouldnt forget that more specific data from the users can be collected at later stages during the customer journey.  

[KValland]

must be straightforward to use and easy to use

[AVelandia]

Sticker Mule does a great job with CTAs. They often have two versions depending on the audeinces they're trying to get. For example 'Shop Now' and 'Get Samples' live next to eachother. This allows two customers that end up on their homepage that are in different parts of the funnel to equally access their appropriate journey.

[TMaggio]

Brightness can be key to grab the audiences attention

[JUken]

Thank you

[jkraftlv]

Short, clear language, say benefit of filling out form.  I also like GrubHub as a great example

[Alessia12]

must be straightforward to use and easy  

[MNicholas]

Must be easy to use and flexible.

[DGarvin]

easy to use, and simplified 

[FTijerina]

Short, simple, user-friendly. 

[APawar]

Single column, minimal/required questions form is the best way to increase conversions or achieve workflow goals. 

[GageFisher]

Reverb.com has a good form. Simple, one column, I think just four or five questions. It only asks for necessities to create the account. Reverb can go this route because it does a great job of learning about you passively.