Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
I use HubSpot forms or forms in Forminator (which you can integrate with HubSpot). I find that forms with an image or some sort of graphic perform the best. People like to have a visual 🙂
nice tips. for me the best was to setup forms according to the different stage of the customer journey. Although is tempting to get as more data from the customer as early as pox, this will likely impact how many users will fill out such long form. in my opinion marketeers and management shouldnt forget that more specific data from the users can be collected at later stages during the customer journey.
Sticker Mule does a great job with CTAs. They often have two versions depending on the audeinces they're trying to get. For example 'Shop Now' and 'Get Samples' live next to eachother. This allows two customers that end up on their homepage that are in different parts of the funnel to equally access their appropriate journey.
Reverb.com has a good form. Simple, one column, I think just four or five questions. It only asks for necessities to create the account. Reverb can go this route because it does a great job of learning about you passively.
When it's B2C, I appreciate brevity. When it's B2B, I want a good balance of minimalism with the option to tailor my inquiry so I don't get endless sales calls from the wrong person/people.