Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
The function of beauty is a fun form to fill out. The selections are graphical, it's really fast to go through and only asks for email address at the end.
I like the web forms that pull my Google info and offer a discount after completed. I almost always end up sticking with that site and using the discount. If I am placing an order, I love the auto-tracking at the end.
I like the forms that pop up offering a discount because I just have to submit my name and email and then I recieve discounts whenever their doing promotions. I also appreciate short and easy to understand forms because if they're too long sometimes I'll change my mind and opt out of doing the form.
Depending on the page or blog post, I like to have a pop up slide in form of a relevant ebook/white paper that the visitor can download related to the page.
