Share your favorite form examples!

JorieMunroe
Inbound Professor

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

170 Replies 170
NS-Zoe
Member

An example of an interesting form is on Nordstroms not only is the background darkened for focus but the double offer option for how the user would like to interact with the survey being presented is a great example of making something usually annoying or dreadful like surveys delightful.Nordstrom Pop-Up Survey formNordstrom Pop-Up Survey form

SHussain1
Participant

keep it simple and converting

0 Upvotes
NGantzhorn
Member

Short and simple forms that do not ask too much information.

0 Upvotes
SBASS
Contributor

I work for Las Vegas Harley-Davidson, and in order to combat inventory struggles, I created a marketing campaign to buy customer's motorcycles back. Here is my favorite form I've created so far: http://ride.lasvegasharleydavidson.com/we-want-your-ride 

Lorrie
Member | Platinum Partner

I agree with previous comments - minimal information.

Goal is to get contact information and continue to nurture them... We don't need to know everything about the prospect.

And autofill simplifies the process for prospects - so that is best practice.

0 Upvotes
JamesC100
Member

Short and sweet and don;t ask for too much.

0 Upvotes
sfarshgar
Member

preferably simple forms with minimum mandatory fields

Anilsawan
Participant
You can see my favourite form on my wordpress website which is created with
wp-form. Link: https://www.admissionhunters.com/b-tech-admission-2021/
RNawaz
Participant

Asana’s signup page is the most simple!!

0 Upvotes
Anilsawan
Participant

I obtain customers' information through this form "Predict Your Dream college". 

Made on WP Form.

0 Upvotes
JCaragher
Participant | Partner

I liked the Ask the Bum contact form from the video. Since I'm always focused on lead gen forms, I hadn't considered the other ways to use forms. Thanks. 

MPoynton
Participant

I like short, pre-filled form. Radio button or tick-forms.. where minimal writing of answers is required. 

0 Upvotes
CGabriel2
Member

When it comes to surveys, I think Amazon is pretty good about it because some of them give you incentives like cash back or percentage off discont. 

0 Upvotes
KHernandez
Member

Personally I prefer shorter because usually when forms are longer and require more to be filled out I am more discouraged to do it.

0 Upvotes
Brianpro
Participant

I enjoy minimalist forms as other commenters have said,1 to 3 fields at the most.

0 Upvotes
Gautambhalla777
Member

By motivating the users to prefill some of the details via social media login for forms like survery form , minimises their effort in entring information while they can focus on their core concern

0 Upvotes
MLong4
Member

Forms that are short enough and that are easy to fill in.

0 Upvotes
Yshannon77
Member

I absolutely detest pop up forms. They are so annoying and they typically happen when I am going to a site for a particular thing and the pop up gets in my way and slows me down.  Then you have to close it out to continue what you were doing. I find them intrusive and I have never taken action from a pop up form.  

 

However, I understand the concept and the effectiveness of them in the marketing world, as a consumer I am annoyed every time and it adds a blemish to my experience on that site.

0 Upvotes
MGlenn
Member

I like forms that gather key data, but don't take a lot of time to fill out/have optional fields. 

0 Upvotes
Vikki
Contributor

any short form that doesn't ask too much personal info is our go-to.

0 Upvotes
CPage513
Member | Diamond Partner

Use progressive fields so you don't overwhelm people with long forms 

0 Upvotes