Jul 11, 2021 8:36 AM - edited Aug 12, 2021 9:29 AM
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy.
Aug 5, 2021 11:21 PM
Jul 30, 2021 11:37 AM
I liked the Ask the Bum contact form from the video. Since I'm always focused on lead gen forms, I hadn't considered the other ways to use forms. Thanks.
Jul 29, 2021 3:39 AM
By motivating the users to prefill some of the details via social media login for forms like survery form , minimises their effort in entring information while they can focus on their core concern
Jul 28, 2021 11:25 AM
I absolutely detest pop up forms. They are so annoying and they typically happen when I am going to a site for a particular thing and the pop up gets in my way and slows me down. Then you have to close it out to continue what you were doing. I find them intrusive and I have never taken action from a pop up form.
However, I understand the concept and the effectiveness of them in the marketing world, as a consumer I am annoyed every time and it adds a blemish to my experience on that site.
Jul 27, 2021 3:15 PM
As a consumer, if a pop-up form blocks the content I'm trying to read, I immediately close it. Most of the time, these pop-ups appear too quickly, asking if I want to be on some kind of list when I haven't even had enough time to read a single sentence of the content. That's like being asked what you want to order two seconds after being given the menu. I do like the GrubHub one, though, but that's also because it's easy to see what it is they do and most people know this before they even go to the website.
Jul 27, 2021 11:46 AM
I like forms that do not deter interest. I think expanded forms are beneficial when customers are further along in the buyers journey and have the details to move their project along. These expanded sections need to be well-used.
Jul 26, 2021 7:14 AM
I agree, forms should be minimalists and only ask for information needed at that stage of the buying process.
I.e. Phone number, as a prospect you wouldn't expect to give that away or to be calling them, unless for a very specific reason. Therefore, name, email and company (b2b) are enough and then you can build their profile as they progress in the purchasing journey.
Jul 22, 2021 2:08 PM
In my experience, clothing retailers do a great job with their pop ups to entice customers to register and receive a coupon and/or future offers. The prospect of saving an additional percentage off the current purchase is a great incentive.