HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Share your favorite form examples!

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

Anilsawan
Participant

Share your favorite form examples!

You can see my favourite form on my wordpress website which is created with
wp-form. Link: https://www.admissionhunters.com/b-tech-admission-2021/
RNawaz
Participant

Share your favorite form examples!

Asana’s signup page is the most simple!!

0 Upvotes
Anilsawan
Participant

Share your favorite form examples!

I obtain customers' information through this form "Predict Your Dream college". 

Made on WP Form.

0 Upvotes
JCaragher
Participant | Partner
Participant | Partner

Share your favorite form examples!

I liked the Ask the Bum contact form from the video. Since I'm always focused on lead gen forms, I hadn't considered the other ways to use forms. Thanks. 

MPoynton
Participant

Share your favorite form examples!

I like short, pre-filled form. Radio button or tick-forms.. where minimal writing of answers is required. 

0 Upvotes
CGabriel2
Member

Share your favorite form examples!

When it comes to surveys, I think Amazon is pretty good about it because some of them give you incentives like cash back or percentage off discont. 

0 Upvotes
KHernandez
Member

Share your favorite form examples!

Personally I prefer shorter because usually when forms are longer and require more to be filled out I am more discouraged to do it.

0 Upvotes
Brianpro
Participant

Share your favorite form examples!

I enjoy minimalist forms as other commenters have said,1 to 3 fields at the most.

0 Upvotes
Gautambhalla777
Member

Share your favorite form examples!

By motivating the users to prefill some of the details via social media login for forms like survery form , minimises their effort in entring information while they can focus on their core concern

0 Upvotes
MLong4
Member

Share your favorite form examples!

Forms that are short enough and that are easy to fill in.

0 Upvotes
Yshannon77
Member

Share your favorite form examples!

I absolutely detest pop up forms. They are so annoying and they typically happen when I am going to a site for a particular thing and the pop up gets in my way and slows me down.  Then you have to close it out to continue what you were doing. I find them intrusive and I have never taken action from a pop up form.  

 

However, I understand the concept and the effectiveness of them in the marketing world, as a consumer I am annoyed every time and it adds a blemish to my experience on that site.

0 Upvotes
MGlenn
Member

Share your favorite form examples!

I like forms that gather key data, but don't take a lot of time to fill out/have optional fields. 

0 Upvotes
Vikki
Contributor

Share your favorite form examples!

any short form that doesn't ask too much personal info is our go-to.

0 Upvotes
CPage513
Member | Diamond Partner
Member | Diamond Partner

Share your favorite form examples!

Use progressive fields so you don't overwhelm people with long forms 

0 Upvotes
JenMalins
Contributor

Share your favorite form examples!

As a consumer, if a pop-up form blocks the content I'm trying to read, I immediately close it. Most of the time, these pop-ups appear too quickly, asking if I want to be on some kind of list when I haven't even had enough time to read a single sentence of the content. That's like being asked what you want to order two seconds after being given the menu. I do like the GrubHub one, though, but that's also because it's easy to see what it is they do and most people know this before they even go to the website.

0 Upvotes
KKamlager
Member

Share your favorite form examples!

I like forms that do not deter interest. I think expanded forms are beneficial when customers are further along in the buyers journey and have the details to move their project along. These expanded sections need to be well-used. 

0 Upvotes
AWW
Participant

Share your favorite form examples!

How do we create Hubspot forms with floating form fields instead of stacked? Thank you!

0 Upvotes
BRiback
Member

Share your favorite form examples!

I have created several rules-based forms that always drive higher conversion rates.

0 Upvotes
SKrause
Member

Share your favorite form examples!

Forms that only ask for email address are the ones I don't mind filling out.

0 Upvotes
FNasso
Participant

Share your favorite form examples!

I agree, forms should be minimalists and only ask for information needed at that stage of the buying process.

I.e. Phone number, as a prospect you wouldn't expect to give that away or to be calling them, unless for a very specific reason. Therefore, name, email and company (b2b) are enough and then you can build their profile as they progress in the purchasing journey.

0 Upvotes
ESingletary
Member

Share your favorite form examples!

In my experience, clothing retailers do a great job with their pop ups to entice customers to register and receive a coupon and/or future offers. The prospect of saving an additional percentage off the current purchase is a great incentive.