Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
They made two columns, with just one field each; very minimal. They use their colors in a great way, blurred the background, and added helper text and terms and policy info without making it look too clustered. Their title is also perfect for their target audience of students, and adding it right in the beginning actually makes you think, hey why not, especially if you are in the first two stages of the buyer's journey.
While this can be overdone and can put off potential subscribers, I always find a cleverly and conversationally written question or placeholder text can really express the brand voice and connect you to the brand in a meaningful way.
As for specific companies, Funko does a great job by offering you 10% off for your email in a simple but visually pleasing pop-up form with a subtle starry graphical background.