HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Share your favorite form examples!

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

 

Here’s an example of one of my favorite forms in the wild: Grubhub.

 

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

 

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

 

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

 

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

BRiback
Member

Share your favorite form examples!

I have created several rules-based forms that always drive higher conversion rates.

0 Upvotes
SKrause
Member

Share your favorite form examples!

Forms that only ask for email address are the ones I don't mind filling out.

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FNasso
Participant

Share your favorite form examples!

I agree, forms should be minimalists and only ask for information needed at that stage of the buying process.

I.e. Phone number, as a prospect you wouldn't expect to give that away or to be calling them, unless for a very specific reason. Therefore, name, email and company (b2b) are enough and then you can build their profile as they progress in the purchasing journey.

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ESingletary
Member

Share your favorite form examples!

In my experience, clothing retailers do a great job with their pop ups to entice customers to register and receive a coupon and/or future offers. The prospect of saving an additional percentage off the current purchase is a great incentive. 

CDRonk
Member

Share your favorite form examples!

I've spent a long time split testing forms. I tried something once where the call to action was at the top of the page and once clicked would slowly scroll to a form at the bottom of the page. This kind of forced the viewer to see additional content offering more incentive to fill out the form. This increased conversions by an additional 20%.

 

Example: https://tierzero.com/what-we-do/hosted-voip-pbx/

 

0 Upvotes
JT20
Member | Platinum Partner
Member | Platinum Partner

Share your favorite form examples!

I personally like how nike has their form set up. Name, email address and age. Very simple and easy going. They also have it so it doesnt pop up at you blocking your view of the screen unless you actually go and click the button "sign up". 

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MGallardo
Member

Share your favorite form examples!

In my opinion, the best business are the ones that ask for info in 3 to 5 questions or what I consider "clicks" get me to your product or service as soon as possible. 

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DSchramm
Member

Share your favorite form examples!

This is a good example of an appointment/sign-up form.

 

https://www.renewalbyandersen.com/forms/schedule-a-consultation

 

The form is simple and easy to complete.

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CFaya
Member

Share your favorite form examples!

I prefer forms that have CAPTCHA that is not so hard to read that you fail 3 times and are a real human. 

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MAdviento
Member

Share your favorite form examples!

100% agree

0 Upvotes
COcasio
Contributor

Share your favorite form examples!

Best Buy was one that had a great pop-up form. https://www.bestbuy.com/ 

They made two columns, with just one field each; very minimal. They use their colors in a great way, blurred the background, and added helper text and terms and policy info without making it look too clustered. Their title is also perfect for their target audience of students, and adding it right in the beginning actually makes you think, hey why not, especially if you are in the first two stages of the buyer's journey.

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TeeDeeDubya
Member

Share your favorite form examples!

Short forms with very few required fields.  If a lead is asked too much right off the bat, they may start the form and not complete it. 

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EEllington
Member

Share your favorite form examples!

minimilast forms

0 Upvotes
jennafuhlman
Member

Share your favorite form examples!

Forms that are seamless and easy to navigate are what do a great job at getting visitors.

MBouwmeester
Member

Share your favorite form examples!

I prefer forms that request just some fields of information. Furthermore, the forms should be clear and there should be a privacy data disclaimer.

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JFrancis7
Member

Share your favorite form examples!

I prefer short forms because I don't want to spend most of my time reading things when I want to scroll and watch things 

MMengoni
Member

Share your favorite form examples!

Minimalista forms: name and email.

SSuruchi
Member

Share your favorite form examples!

Hi,

I prefer forms that are coincise and have only a couple of fields such as name and e-mail id. 

It looks more user friendly and less time taking and is likely to get filled out more often. 

 

Thanks,

Soumya

0 Upvotes
bsorden
Participant

Share your favorite form examples!

I think the company 4 Ocean does a great job getting visitors to sign up.

0 Upvotes
apurva
Member

Share your favorite form examples!

Forms that really are simplistic and include some prefilled components and the ones that only ask for name and email are my favourite ones.

0 Upvotes
Ash11
Member

Share your favorite form examples!

Short forms are preferable!!