Share your favorite form examples!

[JorieMunroe]

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

[JFrancis7]

I prefer short forms because I don't want to spend most of my time reading things when I want to scroll and watch things 

[MMengoni]

Minimalista forms: name and email.

[SSuruchi]

Hi,

I prefer forms that are coincise and have only a couple of fields such as name and e-mail id. 

It looks more user friendly and less time taking and is likely to get filled out more often. 

Thanks,

Soumya

[bsorden]

I think the company 4 Ocean does a great job getting visitors to sign up.

[apurva]

Forms that really are simplistic and include some prefilled components and the ones that only ask for name and email are my favourite ones.

[Ash11]

Short forms are preferable!! 

[MLamothe]

Pop up forms with engaging text and an exclusive offer is a great way to get leads. 

[JOBrien3]

While this can be overdone and can put off potential subscribers, I always find a cleverly and conversationally written question or placeholder text can really express the brand voice and connect you to the brand in a meaningful way.

[JOBrien3]

As for specific companies, Funko does a great job by offering you 10% off for your email in a simple but visually pleasing pop-up form with a subtle starry graphical background.

[NickySmol]

Short forms with a minimalistic look. Forms with a discount offer are very effective too in my experience, but not for every company.

[ARahbek]

As short as posible. Name + email. 

[YDou]

any short form without asking too much personal info would be my go-to.

[MHeimlich]

I think shorter forms with not as many questions are more attractive to customers.

[Kestrel]

Form length should match the buyer's stage. If they are in a learning phase, you don't want a form asking them 30 questions about their lives.

[EMawer]

Prefer short to medium forms so you dont lose interest, pops of colour but keep it clean and use white space.

[RHirani80]

The chatbot featured forms are my favorite.

[ParthaSaha]

Form should not have more that 4 fields

[StineHolmgaard]

Wording matters - and tone-of-voice is so overlooked when it comes to forms. I love the forms that Velocity partners has on their website

[PRaj1]

I prefer short forms to use in the hubspot tool.

[MHolmes]

LInkedIn forms populates the users information automatically from their profile making it easier and quicker to take action. 

[DFoo]

ho