Jul 11, 20218:36 AM - bearbeitet Aug 12, 20219:29 AM
HubSpot Employee
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
One of my favorite form examples is the flight booking form on eDreams. It’s simple, clear, and fast to use. The fields are organized in a single column, with smart autofill and real-time updates that make the booking process quick and smooth.
Key takeaway: eDreams makes flight booking easy by combining smart design with great usability.
I really like MEC's form because it's clear, simple, and aligned with the brand's values. It reflects the company's commitment to community and sustainability, while also being easy to navigate and thoughtfully designed. The questions feel intentional — not just transactional — which makes the experience more personal and engaging. It shows that MEC genuinely cares about the people behind the answers.
The sign up form for the portfolio website, Carrd.co, is very simple and intuitive! It's all single column and contained within one page, matching the style of portfolio pages it makes.
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