Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
Inbound Professor
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
Simplicity is the key to attarct people and let them fill the form easily, that why i like contact Form as its easy and simple also dosent take so much time.
Mailchimp's Newsletter Sign-Up Form: Mailchimp's form is visually appealing with its use of color and branding. They also offer a preview of the newsletter content, enticing users to subscribe.
Airbnb is probably the best example of everything a form should be.
1. Extremely straightforward.
2. Making you closer to your goal by giving you a rough estimation on your potential revenue based on geo-localisation.
3. Easy to fill providing three crucial aspects of your listing while also respecting the law of three (the number of items we can quickly recall in short-term memory is three or four “chunks” of information).
I think I would love to share the worst form is my university course reflection form , too long , time consuming nothing about it seems exciting , it takes five minutes to ill but it feels like 30 minutes
Absolutely, forms play a critical role in the digital marketing landscape, serving as essential tools for lead generation and customer engagement. One of my favorite forms comes from Airbnb. Their registration form strikes a perfect balance between aesthetics and functionality. Like Grubhub, Airbnb minimizes user effort by offering sign-up options via Facebook or Google, in addition to the traditional email sign-up. What sets Airbnb apart is how they incorporate visually appealing elements and a clear value proposition directly into the form. Users immediately understand the benefits of signing up, from accessing unique accommodations to experiencing new travel opportunities. Airbnb's approach to form design not only enhances the user experience but also effectively supports their brand promise of unique and personalized travel experiences.
