Share your favorite form examples!

[JorieMunroe]

Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.

Here’s an example of one of my favorite forms in the wild: Grubhub.

Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.

The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.

What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!

*To learn more about this, check out the Creating Forms in HubSpot lesson via HubSpot Academy. 

[AMagnusson6]

Hi there!

Unfortunately your example was not available in my country. But one example i have I the Swedish payment service Klarna who have extremley well thought out forms and processes for paying online.

All the best, Axel

[pkadgi]

While creating the form, consider the friction it will create in the lifecycle journey. 

[kklinges]

 

I am a big fan of the simple, user-friendly nature of the contact form at cicerodata. The side-by-side form entry & FAQ improves the user experience while keeping things simple. 

[GHardy]

My favorite form field i've seen is for Sub Pop music group. Clean and to the point. No real frills but makes it direct with a hint of personal attitude applied.

[THomolka]

I really like the way Reddit organize their fields of the job application form  

[FLisa]

I enjoy using the Uber Eats order form. It enables me to input information step by step, from the easiest to the hardest information. It is also mobile-friendly. 

[EAuguste2]

Here is my favorite form. I like simple design, easy to use and keeping fields to complete limited.

[DValerioPorras]

I created one contact form for my own website. I tried to keep it simple, with the minimum fields possible.

[itz_abdulfatai]

My portfolio website form. very simplistic and mobile responsive

What do you think

[Camih]

I like udemy join form

[MGhebrai]

Amazon! 

[JInglis8]

Because I use it almost every day, I'm very familiar with Cape Breton University's Connect with a Recruiter form.

It collects relavent information and helps to identify key areas of interest for the student recruitment team. On the back end, the system also routes the contact to the right person for follow-up.

[ACOSTA1180]

This is one of my favorite forms:

[AArraiz]

Hi guys!

In my distant opinion, I have not ever been really glued to forms.

But I can distinguish a good forms and a bad one, one that really stands out it's the one on linkedIn

[JoePrats0]

I think ClickUp has a great sign up/lead generation form.

When you go to the site, you are drawn to either "Sign Up" in the nav bar, or to the "Get started. It's FREE!" button. Both are simple and straight forward, designed to stick out well, and well constructed CTAs.

Then when you click through the "Get started. It's FREE!" you are directed to a a simple form only asking you for your email address. It gives you a blurred preview of the platform, which both focuses you on the form, but also teases you the tool you are about to unlock. It's it again, simple and straight forward and designed really well. And it emphasizes again that it is "FREE" in the CTA.

Lastly to sign up, when you enter an email address, it redirects you one final time. It only needs your full name and a password. It autofills the email you just filled it. But it also allows you to connect to your google account for possibly even simpler access.

Then, you have an account and are up and running! The next steps you could come back to later if needed. It runs through 7 optional, smooth, and quick 1-question steps for some brief context information for them on why you're using the software, how you heard about it, inviting others to use it (since it's a project management tool), and set up for you.

Any more steps would have started to feel frustrating and annoying. So they optimized this form well (and the CTAs) to pull you in, get a little preview/tease, seal the deal, and seemingly set you up for success.

[Jaycee_Lewis]

Hey, @JoePrats0 🙌 Thanks for the fantastic detailed answer! — Jaycee

[DionE]

Dropbox is a masterclass in simplicity when it comes to sign-up forms.

Their landing pages features a clean design with a single, clear goal, get you to create an account. The form itself is short, asking only for name, email and password, they even give vistors the option to sign up with google, removing the need to type anything at all.

 THE TAKEAWAY:  

Dropbox proves that minimalism converts. By removing unnecesary fields and distractions, they make the decision to sign up feel effortless.

[SGeorgy]

I feel a quality survey form is essential in uncovering promotor and detractor experiences. The best are those that are not too long, but collect value data rather than just a rating. I recall one from an organization that asked to rate on a scale from 1-10 the overall experience of an interaction with the customer service team, but then went on to offer a discount on the next purchase if comments were attached. To me this served two separate goals. First it gave insight to the reasoning of the rating rather than just a number, which is helpful since service ranking is subjective. Second it was a traffic driver to encourage patrons to return and make another purchase with a guaranteed discount. Win-win on this form. 

[DBarranon18]

I recently used a form by Seated which allowed me to register for an upcoming concert and I thought it was very straightforward. I completed this step through my phone, the form was clean and well designed and once I completed the form I received an email with all the details. The email was a nice addition because any information that wasn't on the form was in the email I received. 

[CRagan4609]

I like Google Forms, I like how easy it is to use and it is very versitle.