jul 11, 20218:36 AM - editado ago 12, 20219:29 AM
HubSpot Employee
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
Im likec Amazon's order form on their complete purchase page. Most of the information is autofilled after first purchase and it is easy to change method of funding.
I think Amazon does a great job with their form. I believe going simple for your customers is the best way to gain more leads and success. Having a short contact form with only four boxes/fields or less than four is the best practice. The shorter fields the better for customer experience.
This contact form sets a friendly and approachable tone from the start. The form is kept simple, asking only for the essentials, which makes reaching out feel effortless. The bright, inviting button at the bottom adds a pop of color, guiding users naturally toward completing their message.
Overall, it’s designed to make users feel acknowledged and valued, creating a smooth experience that’s easy to engage with and leaves a positive impression.
I tried to add an image but the web didn't allow it.
The checkout form on Lush's website is pretty cool on a desktop. It shows the items you're purchasing in an easy to view coloum on the right side and the left side is a pretty straight foward order form starting with an email addres and email confirmation
I was recently looking at cred.ly for online digital badging and appreciated their up-front contact form to get a callback from them. The form is set up to give them a bit of context about me - looking for profession, organization, and role, which will help them prepare a bit before getting in touch with me. I thought it was simple, clean, effective.
I prefer forms that are concise and more of a walkthrough, step-by-step process. Jotform is really cool in this way because when creating a form, the form creator gets the option of how they want the recevier to be able to fill out the information.
Sephora forms are visually appealing and organized the forms into easy to fill sections. I appreciate the simplicity and can quickly fill them out so I can move on to navigating the website as I intended. Nike forms have minimal field options and autofill information which help to finish the form quickly.
