Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
HubSpot Employee
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
Sephora forms are visually appealing and organized the forms into easy to fill sections. I appreciate the simplicity and can quickly fill them out so I can move on to navigating the website as I intended. Nike forms have minimal field options and autofill information which help to finish the form quickly.
You will pay 3 months for the price of 1. It is a limited time offer and can save you 66%. That's great value especially you enjoy Disney movies like me plus have more bonding time with kids at home.
I am new to this platform and learning about all of the tools still. I can speak from experience though. I've noticed the increase in the use of forms with online promotions. There has been a few times I filled those forms out. I didn't understand the value or the methods being applied with those details.
I'm excited to try these tools and test out the system.
In marketing, the effectiveness of a form depends on its ability to gather relevant information efficiently while maintaining user engagement. Here are some key considerations for designing effective forms:
Example - Amazon Subscription
Keep it Simple: Minimize the number of fields to only what's essential. Long forms can deter users from completing them.
Clear Purpose: Clearly communicate why the form is needed and what users will get in return for filling it out (e.g., access to content, special offers).
Mobile-Friendly: Ensure the form is easy to use on mobile devices, with large, clickable buttons and fields that adjust well to smaller screens.
Progress Indicators: For longer forms, show users their progress (e.g., "Step 1 of 3") to keep them motivated.
Visual Design: Use clear labels, spacing, and visual hierarchy to guide users through the form and highlight important information.
Smart Field Validation: Implement real-time validation to help users correct mistakes immediately (e.g., valid email format).
Call-to-Action (CTA): Use a compelling CTA button that clearly states what happens when clicked (e.g., "Download Now," "Sign Up," "Get Started").
Security and Privacy: Assure users about data security and provide a link to your privacy policy if personal information is collected.
Testing and Optimization: A/B test different form designs and layouts to see which one performs best in terms of completion rate and quality of leads.
Follow-Up: Have a strategy in place for what happens after the form is submitted, whether it's a thank-you page, automated email, or direct sales follow-up.
By following these principles, you can create forms that not only collect valuable information but also enhance the overall user experience and support your marketing goals effectively.
I like the Greyscalegorilla forms. Really simple newsletter signup. Very streamlined & minimalist signup/order form - this is true for both free and paid users.
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