Jul 11, 20218:36 AM - edited Aug 12, 20219:29 AM
HubSpot Employee
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful business that doesn’t have at least one web form on its site.
Here’s an example of one of my favorite forms in the wild: Grubhub.
Grubhub uses a pop-up sign-up form, which eliminates distractions by darkening the background to bring the form into focus. Leads are asked for just three pieces of information that they can either fill out manually or automatically using their Facebook or Google account.
The key takeaway? Grubhub knows how to create an efficient and easy experience for its visitors.
What businesses do you think do a great job at getting visitors to sign up or Live their forms? What best practices do they employ? Share your experiences below!
In marketing, the effectiveness of a form depends on its ability to gather relevant information efficiently while maintaining user engagement. Here are some key considerations for designing effective forms:
Example - Amazon Subscription
Keep it Simple: Minimize the number of fields to only what's essential. Long forms can deter users from completing them.
Clear Purpose: Clearly communicate why the form is needed and what users will get in return for filling it out (e.g., access to content, special offers).
Mobile-Friendly: Ensure the form is easy to use on mobile devices, with large, clickable buttons and fields that adjust well to smaller screens.
Progress Indicators: For longer forms, show users their progress (e.g., "Step 1 of 3") to keep them motivated.
Visual Design: Use clear labels, spacing, and visual hierarchy to guide users through the form and highlight important information.
Smart Field Validation: Implement real-time validation to help users correct mistakes immediately (e.g., valid email format).
Call-to-Action (CTA): Use a compelling CTA button that clearly states what happens when clicked (e.g., "Download Now," "Sign Up," "Get Started").
Security and Privacy: Assure users about data security and provide a link to your privacy policy if personal information is collected.
Testing and Optimization: A/B test different form designs and layouts to see which one performs best in terms of completion rate and quality of leads.
Follow-Up: Have a strategy in place for what happens after the form is submitted, whether it's a thank-you page, automated email, or direct sales follow-up.
By following these principles, you can create forms that not only collect valuable information but also enhance the overall user experience and support your marketing goals effectively.
I like the Greyscalegorilla forms. Really simple newsletter signup. Very streamlined & minimalist signup/order form - this is true for both free and paid users.
I like the pages for Netflix and Disney+. They gie you as taste of their content that entices a non subscriber to subscribe and reminds current subscribers of their content.
One of my favorite forms is Lululemon, as by having an account, you can always use it and it tells you which sizes you have in different types of clothing, no matter where you are.
For instance, Disney Resorts make this type of forms pretty easy to fill. As their database is connected between each other, so you can always use the same account to book at their different destinations.
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