Selling to the right person at the right time- buyer personas

[BSundaram11]

Dear hubspot users, I'm hoping to share and learn some real-life experiences of discovering the persona for a product/service and how the transition happened to making them a customer. Did they answer the basic questions on,

1. Goal

2. Hurdles stopping them achieve their goals

3. Leverage the buyer could get/got from the product/service being offered...

Are there any more questions that can help?

[danmoyle]

@BSundaram11 good place to start for sure. I like to know more about my personas, too. Some demographic information, behavioral or psychographic information... that kind of thing. SO I'd add a few things to my persona research, depending on their impact on my interactions with potential prospects. 

Some of these questions only matter for B2C, and some for B2B. Others may be universal. They're just ideas to tailor to your needs. 

1. Demographic Information:

   • Age
   • Gender identity
   • Where do they live?
   • Educational background
   • Job title
   • Income range

2. Psychographic/Behavioral Information:

   • What are their interests and hobbies?
   • What are their values and beliefs?
   • What are their aspirations and goals?

3. Buying Behavior:

   • Buying or shopping habits
   • How do they prefer to research products/services?
   • What factors influence their purchasing decisions (price, service/value, quality)?
   • What is their budget range?
   • How frequently do they make purchases?

4. Pain Points and Challenges:

   • What problems do they face that your product/service can solve?
   • What are their main frustrations and challenges?
   • What obstacles prevent them from achieving their goals?
   • What are their primary needs and desires?

5. Decision-Making Process:

   • Who else is involved in the decision-making process?
   • What criteria do they consider when evaluating options?
   • Where do they seek recommendations or reviews?
   • How do they prefer to receive information about products/services?
   • What are the potential objections or barriers to making a purchase?

6. Communication Preferences:

   • What channels do they use to gather information (social media, websites, forums)?
   • What type of content do they prefer (webinars, blog articles, videos, infographics)?
   • How do they like to interact with brands (text, email, live chat, in-person)?
   • What are their preferred language and tone of communication?

Hope that helps inspire ideas for others. 

Thanks for the tag @kvlschaefer 😊

[MissoulaSocialM]

Thanks for all of those details, Dan! I'm getting ready to facilitate a focus group of college students (Gen Z) to learn more about their buying habits. These questions give me a solid direction. I'll share what I learn with the community later.

[danmoyle]

@MissoulaSocialM Excellent! Looking forward to seeing the results. Good luck! 

[kvlschaefer]

Hi @BSundaram11,

Thank you for reaching out to the Community!

This is a fantastic question 🙂

I wanted to invite our subject matter experts to this conversation.

Hi @jolle, @danmoyle, @franksteiner79  - Do you have any tips for @BSundaram11?

Thank you!

Best,

Kristen