Sep 15, 2021 9:28 AM
What´s your take on pros and cons publishing ads from HubSpot instead of directly from Google, Instagram and Linkedin Ads?
Anyone solved the problem as well with @ people publishing from HubSpot?
Sep 16, 2021 1:59 PM
Sep 16, 2021 12:20 PM
Hi there and thanks for tagging me.
I think for relatively junior marketers, or say small business owners without much experience using the different ad channels and interfaces - the user experience of creating ad campaigns directly in Hubspot might be easier to navigate. Especially if initial integration and set up done properly so that conversion pixel, lead syncing, source attribution/ UTMs are sorted for you. Plus it is handy that you can easily create audiences from within Hubspot (e.g. list based or for retargeting / website visitors, etc)
Personally I favour using the native ad interfaces for building out paid campaigns - especially as some ad types may not be supported fully (yet) via Hubspot ad setup.
Would be curious to hear thoughts from others.
Sep 16, 2021 11:57 AM
that's a great question, thank you for posting!
I wanted to tag a couple of other ads experts to get their opinion: