The above mentioned three other elements: helpful content, segmented audience, and the right schedule are all equally important to making an effective marketing email. All these are connected and help add value to the customer experience.
Providing helpful content, Segmenting your recipients and Sending at the right time is most essential activities to convert leads into contacts and keep our email on safe side rather pushing it to spam folder in customers contact list.
4.) All of the above. Sending the right email at the right time is critical. But if you don't provide helpful content, your inbound marketing strategy is already behind the eight ball. Also, segmenting your recipients will help people not get duplicate content and you can hit different pain points by doing so.
Point 4. Before we provide a helpful content we should know the audience well. So we should start with recipients segmentation. At the end we should consider which date or time of the day is most suitable for senting the mail. Friday evening is totally bad idea.