Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[dstuart15]

Offering value and engaging message or offer is critical, also speed is critical to secure lead or customer. Too many offers may dilute the message we are trying to send.

[SRamaili]

Mistake I found myself in is that of the navigation menu/bar. I always leave it open and it even confuses me as a developer. You gave me the best lesson and clarified it very well.

However, I believe, having a second offer or CTA on the thank you page is good as an upsell/downsell. Some even get ahead and say 'every downsell is an upsell'. You can even scale it down in a hierachial order or lattice fashion. Suppose you sell 5 products, start offering the 1st(main) with its price and alternatively offer the second best, continue your way down with your offer on other products.  Never let them go without that purchase...

[KhushiKoradia]

Call to action helps your customer what they are supposed to do next or where they should go if they have any questions.

[HerreraRangel]

slow landing pages, a deal breaker, has to be really fast

[GOlugbenga]

Excellent point!

This is really a nice strategy. One can even ask them for social media followings say on Instagram.

[kzahid]

thanks 

[mumarfari]

Thank 

[MLevine84]

Making the form too long- it should be quick and easy.

[CCrocker]

being too aggressive with the information or form submission. 

[Ifebanjo]

Avoid using words like "submit" as it is too vague and overused.

[AntwaunCodes]

I've seen landing pages that only includes a heading and a form. The CTA only says submit. 

[JGumina]

Adress questions users may have

[MukhtarMeer]

Thinking about the brand not the user.

[WCarter2]

I would say when you offer the lead directly to a product without caring about their needs first

[faddzi]

don't forget to add a second offer or CTA on the thank you page. It's a common mistake to avoid for better lead engagement and conversion.

[Silvino]

What makes a landing page go wrong is having no a tidy layout and choosing an inconvenien font size, as well, having just one font style and size, making the reading monotonous

[RayanR]

While many go for something clever in their headlines, I find it more impactful and higher converting when the language is simple and directly addressing a pain point. 

[RK777]

How can I effectively create and position a secondary CTA or offer on my thank-you page to maximize lead generation and engagement without overwhelming my audience?

[WilliamC]

Avoid making it generic, using more personalized options for your leads is going to make them feel more at home and more likely to have another visitor to your own website. Such example would be using a "Submit" CTA button or any sort of Unclear CTA and not, for example being, "Download Ebook".

[YLi7]

keep consistency and always 1 button