Pitfalls to Avoid When Creating Landing Pages

JorieMunroe
Inbound Professor

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

145 Replies 145
UIngar
Member

Having a page that is simple and easy to navigate can help gain consumer satisfaction. When counsumers are loyal it is more likley that they will follow your programs and respond actively. Having a vip program and shairi via social media can engage a greater audience. 

0 Upvotes
DTraphagen
Member

K.I.S.S - keep it simple stupid! Simplier the better 

MHarrison6
Member

Keep it concise and easy to read.  

0 Upvotes
holybuble
Participant | Platinum Partner

Don't follow-up on your promises.

0 Upvotes
BChamberlain
Contributor

Do your best to avoid bait & switch, and make sure the CTA link functionality works!

0 Upvotes
KGlover2
Member

People relying on the landing page too much for thier website to get and maintain traction.

0 Upvotes
JoshP
Participant

Alt image text NEEDS to be there for every image/video on a landing page.

0 Upvotes
RMohamed5
Member

make sure the CTA does not spammy

0 Upvotes
LucyWlodarczyk
Participant

Too high attention ratio - for a landing page it should be ideally 1:1, meaning 1 link related to 1 campaign goal. It is tempting to have more links, but they will simply distract the visitor. 

0 Upvotes
TheFoolsAgency
Participant

One pitfall I've seen is with the copy. The page is way too long, the call to action is all the way at the bottom while you have to scroll through paragraphs to read. Keep the length of the page short with one clear CTA.

NCT-Nick
Member

Some pitfalls I've seen in the past have included keeping the website nav. bar and too much content. 

0 Upvotes
NBelt
Participant

This is a reply

0 Upvotes
likemike33
Participant

I'm big on having a hook right when they land on the page. Bounce rates on websites are higher than ever! You'd better do all you can to grab their attention and keep them enegaged when they land on your page.

0 Upvotes
EHammis
Member

Too much content. CTA buried or hard to locate. Outbound links that take them away from the page. A page that doesn't match where the person came from (email, social post, etc.)

0 Upvotes
KPurabia
Participant

.

0 Upvotes
CDeano
Member

A common mistake I see is having everything and the kitchen sink, and treating the landing page as a "catch-all" with multiple CTAs and different pathways.

 

A single, clear action has proven time and time to be the most effective, as long as the targeting is on-point. Leave your secondary CTAs to AFTER the main action has been taken. 

MPetrola
Contributor

Thanks! 

0 Upvotes
LesLacson
Member

CTA most of the times are unnoticeable due to so many elements in the page

0 Upvotes
VrrutikaBorkar
Contributor

I agree, Proper CTA always help to get the traffic to the website.

SEO is an important Audit for brands, proper SEO analytics can help gain more popularity .

0 Upvotes
SPearce
Member

Not having a CTA in general.

0 Upvotes