Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[WilliamC]

Avoid making it generic, using more personalized options for your leads is going to make them feel more at home and more likely to have another visitor to your own website. Such example would be using a "Submit" CTA button or any sort of Unclear CTA and not, for example being, "Download Ebook".

[Rajib_alimul]

What should be the ideal length of a Landing page?

[alexiamartinez]

Pitfalls to Avoid When Creating Landing Pages

Avoid making the CTA button unclear such as not using key words to demand clearly or making the button unseen.

[SKidman2]

Avoid using common and over used words such as "submit" and instead use personalised actions ie: "donwload Ebook"

[BBroome]

The biggest pitfall I've come across is an unclear CTA and copy that doesn't get to the point. If someone can't tell what they get out of it and how to get it within 20 seconds, it won't convert as well as it should.

[PSquared]

Give visitors more than 1 way to interact - not everyone is at the right buying stage to take the action you want - they may need additional information (links to other pages), prefer to talk directly to a person (rather than fill out a form), etc. 

[mrdamiencross]

To create effective landing pages, it's crucial to avoid common pitfalls. Start by setting a clear purpose for your page and crafting a compelling headline. Keep the design uncluttered and mobile-responsive, and optimize for fast loading times. Use trust signals and relevant imagery, and ensure your call-to-action is strong. Continuously A/B test and analyze performance data, and maintain message match with your ads. By steering clear of these pitfalls and iteratively improving your landing pages, you can maximize their conversion potential and achieve your goals.

[AsadButt84]

Its best to avoid any distractions and try to capture visitor's attention. Productive information at a click of a button.

[jpope10]

I would avoid having just a wall of text. Break the copy up with images or even bullet-points to help make it easier to read and digest.

[ACasareo]

Having too much info or none at all 

[AIppolito]

Making it straight and to the point- the person clicked for a specific reason, make sure there isn't a ton of links, clicks etc for them to go through to get their answer.

[thuytien19902]

Ensure to have a key and specific points on landing page. Let your audience be immersed in the content you deliver to them.

[Asad84]

Thanks for sharing bullet points, great idea.

[FMcNeal]

Great info! 

[RMcDonald41]

Hello, I agree the pitfalls can be just as what it means pitfalls, because no one will respond. I myself are working to perfect this method. Thanks for sharing.

[NPhillips]

. It's good to use bullet points and images

. Make sure to compress images for faster load times

[ALaursen]

- Remove navigation and other distractions to convey the key message

- Ensure your messaging matches your ads 

[LucaPavoni]

In other words... lets try to keep them connected

[ZStorey]

Ensure to have a key and specific points on your landing page. Let your audience be immersed in the content you deliver to them, no branching. any other upselling should be on the thank you page

[DArmstrong21]

I love the idea. Maybe the thank you page could display a testimonial about the impatct of the CTA and how it inhanced a particular related experience. Give the viewersome reinforcing evidence while offering another CTA while you have them rivited.