HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Pitfalls to Avoid When Creating Landing Pages

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

407 Replies 407
EWilson38
Member

Pitfalls to Avoid When Creating Landing Pages

Design that is not consistent throughout the page. A landing page should be direct and have a specific call to action (CTA). It is not a single page website. It's important to know your target audience and write compelling copy to get them to convert and design a landing page that is consistent in directing customers to the CTA.

0 Upvotes
NAlexandra
Participant

Pitfalls to Avoid When Creating Landing Pages

Avoid! Too! Many! Exclamation! Points!

Jenny26
Top Contributor

Pitfalls to Avoid When Creating Landing Pages

Avoid copy that is vague & unclear. Also, forms with more fields than needed are a pitfall as well.

0 Upvotes
cdegobbi13
Member

Pitfalls to Avoid When Creating Landing Pages

My two biggest pet peeves on a landing page are 1) too much copy and 2) too many (required) form fields to populate. 

0 Upvotes
kelvinoyibo
Participant

Pitfalls to Avoid When Creating Landing Pages

present your page to be customer friendly, and avoid long forms

0 Upvotes
AFischerVye
Participant

Pitfalls to Avoid When Creating Landing Pages

Adding too much marketing speak. Examples: maximize, leverage, harness, breakthrough, groundbreaking, etc. 

0 Upvotes
KJones0
Contributor

Pitfalls to Avoid When Creating Landing Pages

In the past, adding too many fields to my form (for the business's benefit) or using CTAs which are too similar too often. 

JOsborne3
Member

Pitfalls to Avoid When Creating Landing Pages

Give Us a Try

Discover ... 

Grab ... 

Act Quick

lwelder
Contributor

Pitfalls to Avoid When Creating Landing Pages

Keep it skimmable and simple so the reader catches the important info and can visibly see the CTA.

DAnton6
Member

Pitfalls to Avoid When Creating Landing Pages

Text - making the copy too long or too wordy. I tend to be too creative with the copy and put way too much that could get the point in a much shorter wording.

GDunn3
Member

Pitfalls to Avoid When Creating Landing Pages

Too many images... 

sadirahmanbd
Participant

Pitfalls to Avoid When Creating Landing Pages

call to action button

0 Upvotes
MPeña23
Member

Pitfalls to Avoid When Creating Landing Pages

It might even be great if you explain in your landing pages "why" the lead should give their data 

CHadley
Member

Pitfalls to Avoid When Creating Landing Pages

I sometimes tend to enter too many fields and need to simplify everything down so I'm not concentrating on too much at once.

0 Upvotes
StephenR
Participant

Pitfalls to Avoid When Creating Landing Pages

I tend to concentrate on too many items at once. I need to simplify.

0 Upvotes
LSchreiber
Member

Pitfalls to Avoid When Creating Landing Pages

Too many fields too fill out. This seems to only benefit one side - the company!  Also, not putting in a section for country. 

SGamit
Member

Pitfalls to Avoid When Creating Landing Pages

It should be easy to navigate and submit or subscription button should be clearly visible and the whole page should be  like give whole company value on one page

0 Upvotes
TanuSobti
Member

Pitfalls to Avoid When Creating Landing Pages

Keep the overall tone and CTA simple and concise.

KHornung1
Participant

Pitfalls to Avoid When Creating Landing Pages

Keep it Simple.  KISS

0 Upvotes
ErinT
Participant

Pitfalls to Avoid When Creating Landing Pages

having competing CTA's

0 Upvotes