Jul 11, 2021 8:07 AM - edited Aug 12, 2021 9:23 AM
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy.
8 hours ago
Having a page that is simple and easy to navigate can help gain consumer satisfaction. When counsumers are loyal it is more likley that they will follow your programs and respond actively. Having a vip program and shairi via social media can engage a greater audience.
2 weeks ago
One pitfall I've seen is with the copy. The page is way too long, the call to action is all the way at the bottom while you have to scroll through paragraphs to read. Keep the length of the page short with one clear CTA.
2 weeks ago
I'm big on having a hook right when they land on the page. Bounce rates on websites are higher than ever! You'd better do all you can to grab their attention and keep them enegaged when they land on your page.
3 weeks ago
A common mistake I see is having everything and the kitchen sink, and treating the landing page as a "catch-all" with multiple CTAs and different pathways.
A single, clear action has proven time and time to be the most effective, as long as the targeting is on-point. Leave your secondary CTAs to AFTER the main action has been taken.