Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
Mistake I found myself in is that of the navigation menu/bar. I always leave it open and it even confuses me as a developer. You gave me the best lesson and clarified it very well.
However, I believe, having a second offer or CTA on the thank you page is good as an upsell/downsell. Some even get ahead and say 'every downsell is an upsell'. You can even scale it down in a hierachial order or lattice fashion. Suppose you sell 5 products, start offering the 1st(main) with its price and alternatively offer the second best, continue your way down with your offer on other products. Never let them go without that purchase...
Avoid making it generic, using more personalized options for your leads is going to make them feel more at home and more likely to have another visitor to your own website. Such example would be using a "Submit" CTA button or any sort of Unclear CTA and not, for example being, "Download Ebook".