Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
HubSpot Employee
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
The objective of the landing page is to encourage audience to sign up or convert as we call it. keeping this in mind, its best to remove all kinds of noise e.g. embedded videos, navigation options, footer, or any irrelevant content that's not related to the topic discussed on the landing page or CTA.
This is the most common pitfall that landing pages contain. Also keep the creatives with lesser distracting colors or graphics as to prohibit your audience from spending much time in engaging with visuals.
It's best for blogs to not have an excessive amount of text, should have only relevant images to the blog, and should have a straightforward CTA that guides readers on next steps.
When creating landing pages, avoid cluttered designs and unclear value propositions. Keep forms simple, optimize for quick loading times, and ensure mobile responsiveness. Craft compelling headlines and calls-to-action, maintain consistency with ads, and conduct A/B testing for optimization. Regularly monitor analytics, use simple language, incorporate trust signals, and follow SEO best practices. Segment your audience when applicable and provide clear exit options. By avoiding these pitfalls, you enhance landing page effectiveness, fostering better user experiences and increasing conversion rates.
The majority of your visitors may be viewing your landing page on a smartphone (ours are ~78%) so think how you can get your info and offer across with minimal copy and also getting them to fill out the form on their mobile device.
Intimidating visitors with lengthy forms or asking for their information before giving the value proposition. People are hesitant to give away their emails nowadays, and if the first thing they experience on your landing page is a popup asking for their contact information before they can continue they are likely to exit the page and look for more information elsewhere.
Designing and fine-tuning landing pages stands as a critical stage in your efforts to generate leads. What's a common error I often observe and aim to evade? It's the absence of a secondary offer or call-to-action (CTA) on the thank you page.
It's a strategic choice to maintain a clear presentation of your primary offer on the landing page, avoiding confusion with multiple CTAs. However, once you've delivered the promised content to the lead, it's astute to engage their interest by prompting them to take action while their interest is high.
I consistently recommend ensuring the thank-you page serves as a platform for an additional CTA or offer. For instance, you might encourage people to share the content using a Click to Tweet link.
As a link between the first advertisement and the business website, landing pages are essential for internet marketing. But it's not always easy to create a landing page that works. utilizing a generic page for all visitors, bombarding consumers with long forms, ignoring user experience, having subpar wording, and utilizing shoddy pictures are common mistakes. Reducing these errors can raise conversion rates considerably.
While making landing pages, don't put too much stuff or too many details that might confuse visitors. Morover, have a clear and interesting message to guide them on what to do.We should make sure our pages load quickly, so people don't leave right away. Also ask only the necessary information in forms to keep people interested and check if your pages work well on different devices to avoid any problems.
Effective landing pages demand clear purpose, fast loading, mobile optimization, compelling content, and consistent messaging with A/B testing for optimization. Prioritize SEO practices for better visibility. Create pages that convert and offer a positive user experience.
Here are some pitfalls to avoid when creating landing pages:
1. Lack of Clear Value Proposition: Avoid vague or unclear messaging about what the landing page offers. Visitors should immediately understand the value they'll receive by engaging with your page. Unclear headlines or confusing content can lead to high bounce rates.
2. Overwhelming Design or Cluttered Layout: Avoid overcrowding the landing page with too many elements, distracting visuals, or excessive text. A cluttered layout can overwhelm visitors, making it hard for them to focus on the primary message or call-to-action (CTA).
3. Lengthy Forms or Excessive Information Requests: Avoid asking for excessive information in forms. Lengthy forms can deter visitors from completing them. Only request essential information necessary for the initial engagement.
4. Missing or Ineffective Call-to-Action (CTA): Avoid ambiguous or weak CTAs. Make sure your CTA stands out and clearly guides visitors toward the desired action, whether it's signing up, downloading, purchasing, or contacting.
5. Slow Loading Speed: Avoid slow-loading pages. Visitors have limited patience; if your page takes too long to load, they're likely to leave. Optimize images, minimize scripts, and use reliable hosting to improve page speed.
6. Inconsistent Messaging or Design: Avoid inconsistency between ads, emails, or social media and your landing page. Maintain a consistent message, visuals, and branding to ensure a seamless user experience.
7. Lack of Mobile Responsiveness: Avoid neglecting mobile users. Ensure your landing page is optimized for various devices. A non-responsive page can lead to a significant loss in potential conversions from mobile users.
8. No Testing or Optimization: Avoid neglecting A/B testing and optimization. Regularly test different elements (headlines, images, CTAs) to understand what resonates best with your audience and continuously improve conversion rates.
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