Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
The biggest pitfall I've come across is an unclear CTA and copy that doesn't get to the point. If someone can't tell what they get out of it and how to get it within 20 seconds, it won't convert as well as it should.
Give visitors more than 1 way to interact - not everyone is at the right buying stage to take the action you want - they may need additional information (links to other pages), prefer to talk directly to a person (rather than fill out a form), etc.
To create effective landing pages, it's crucial to avoid common pitfalls. Start by setting a clear purpose for your page and crafting a compelling headline. Keep the design uncluttered and mobile-responsive, and optimize for fast loading times. Use trust signals and relevant imagery, and ensure your call-to-action is strong. Continuously A/B test and analyze performance data, and maintain message match with your ads. By steering clear of these pitfalls and iteratively improving your landing pages, you can maximize their conversion potential and achieve your goals.
I love the idea. Maybe the thank you page could display a testimonial about the impatct of the CTA and how it inhanced a particular related experience. Give the viewersome reinforcing evidence while offering another CTA while you have them rivited.