Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[JBarajas0]

A few pitfalls to avoid when creating landing pages would have to be, poorly written copies, and typos. If you have these two while trying to create a landing page it might be a red flag to the reader that you really did not try your hardest on this page. 

[destinymayo]

Keep the headline clear and concise. Too much text may scare away a potential lead. Focus on stating the facts of the offer and use the most enticing information. Also, hide the navigation menu to avoid a higher bounce rate.

[MPopova-Lvova]

First of all, the headline does not catch the attention of the visitor or might be written not in a clarify way that is not providing the main objective of the landing page. Second of all, there might be too much text and the user can easily gets distracted or loose the important, key aspects. Thirdly, the image is not showing the sense of the landing page. Form can be hiden in a overloaded section or takes too much time to be filled in

[smithcandicerae]

Aim to keep the landing page to an "above the fold" length. Having landing pages where leads have to scroll down to get to the CTA can lead to bouces. Clear, concise, and direct always wins.

[alonso_udel12]

Creating a landing page that converts visitors into customers is a critical part of any online marketing strategy. However, there are several pitfalls that you need to avoid when creating a landing page. Here are some common ones:

Lack of clarity: Your landing page must be clear and concise. Visitors should know exactly what your product or service is and how it can benefit them. Too many distractions: Avoid adding too many distractions on your landing page, such as irrelevant images, pop-ups, or ads. These elements can distract visitors from the main goal of the page, which is to convert them into customers. Slow loading speed: A slow-loading landing page can frustrate visitors and cause them to leave your site. Make sure your landing page loads quickly, and optimize it for speed.

There can be so many other mistakes that should be avoided, but I consider that the ones mentioned are common, and at the most obvious for the person who is going through your website. The key about this is providing the customer the best experience they can have, and do it in the most efficient way as possible. Engagement is what we are looking for since our website is the reflect of the image we try to expose, so if these type of things do not work properly, we will be losing clients, and our image would lose appeal and credibility. 

[EmskiOnHubSpot]

Adding too much text so the user loses the will to take the desired action (you've spilt too many of the beans!)

[alejomarketing]

When creating landing pages, it's important to avoid certain common mistakes, such as:

Not having a clear objective for the landing page.
Do not focus on the benefits for the user.
Not having a clear and attractive design.
Do not do A / B tests to improve the effectiveness of the page.
Not having a clear and prominent call to action.
Not optimizing the landing page for mobile devices.
Not having relevant and valuable content on the page.
Not customizing the landing page for different audience segments.
Do not include social proof or customer testimonials to build trust.
Do not track and analyze the performance of the landing page to continuously improve it.

[GDutkiewicz]

Avoid too much text and clutter, keep it simple, use a contrasting button with a clear CTA, and limit the number of fields in your form to decrease barriers and increase conversion rates.

[SHerner]

Keeping it simple is a winning approach. Communicating clearly with minimal distractions. 

[BMuthuramalin]

Key points compelling the target audience to respond should be our goal. Other items on the landing page are simply waste.

[EWilson38]

Design that is not consistent throughout the page. A landing page should be direct and have a specific call to action (CTA). It is not a single page website. It's important to know your target audience and write compelling copy to get them to convert and design a landing page that is consistent in directing customers to the CTA.

[NAlexandra]

Avoid! Too! Many! Exclamation! Points!

[Jenny26]

Avoid copy that is vague & unclear. Also, forms with more fields than needed are a pitfall as well.

[cdegobbi13]

My two biggest pet peeves on a landing page are 1) too much copy and 2) too many (required) form fields to populate. 

[kelvinoyibo]

present your page to be customer friendly, and avoid long forms

[AFischerVye]

Adding too much marketing speak. Examples: maximize, leverage, harness, breakthrough, groundbreaking, etc. 

[KJones0]

In the past, adding too many fields to my form (for the business's benefit) or using CTAs which are too similar too often. 

[JOsborne3]

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[lwelder]

Keep it skimmable and simple so the reader catches the important info and can visibly see the CTA.

[DAnton6]

Text - making the copy too long or too wordy. I tend to be too creative with the copy and put way too much that could get the point in a much shorter wording.

[GDunn3]

Too many images...