Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[EmskiOnHubSpot]

Adding too much text so the user loses the will to take the desired action (you've spilt too many of the beans!)

[alejomarketing]

When creating landing pages, it's important to avoid certain common mistakes, such as:

Not having a clear objective for the landing page.
Do not focus on the benefits for the user.
Not having a clear and attractive design.
Do not do A / B tests to improve the effectiveness of the page.
Not having a clear and prominent call to action.
Not optimizing the landing page for mobile devices.
Not having relevant and valuable content on the page.
Not customizing the landing page for different audience segments.
Do not include social proof or customer testimonials to build trust.
Do not track and analyze the performance of the landing page to continuously improve it.

[GDutkiewicz]

Avoid too much text and clutter, keep it simple, use a contrasting button with a clear CTA, and limit the number of fields in your form to decrease barriers and increase conversion rates.

[SHerner]

Keeping it simple is a winning approach. Communicating clearly with minimal distractions. 

[BMuthuramalin]

Key points compelling the target audience to respond should be our goal. Other items on the landing page are simply waste.

[EWilson38]

Design that is not consistent throughout the page. A landing page should be direct and have a specific call to action (CTA). It is not a single page website. It's important to know your target audience and write compelling copy to get them to convert and design a landing page that is consistent in directing customers to the CTA.

[NAlexandra]

Avoid! Too! Many! Exclamation! Points!

[Jenny26]

Avoid copy that is vague & unclear. Also, forms with more fields than needed are a pitfall as well.

[cdegobbi13]

My two biggest pet peeves on a landing page are 1) too much copy and 2) too many (required) form fields to populate. 

[kelvinoyibo]

present your page to be customer friendly, and avoid long forms

[AFischerVye]

Adding too much marketing speak. Examples: maximize, leverage, harness, breakthrough, groundbreaking, etc. 

[KJones0]

In the past, adding too many fields to my form (for the business's benefit) or using CTAs which are too similar too often. 

[JOsborne3]

Give Us a Try

Discover ... 

Grab ... 

Act Quick

[lwelder]

Keep it skimmable and simple so the reader catches the important info and can visibly see the CTA.

[DAnton6]

Text - making the copy too long or too wordy. I tend to be too creative with the copy and put way too much that could get the point in a much shorter wording.

[GDunn3]

Too many images... 

[sadirahmanbd]

call to action button

[MPeña23]

It might even be great if you explain in your landing pages "why" the lead should give their data 

[CHadley]

I sometimes tend to enter too many fields and need to simplify everything down so I'm not concentrating on too much at once.

[StephenR]

I tend to concentrate on too many items at once. I need to simplify.

[LSchreiber]

Too many fields too fill out. This seems to only benefit one side - the company!  Also, not putting in a section for country.