Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[iamdejesus]

I always follow the rule, short but to the point. Make sure all relevant information is available without having to search for it. 

[RFord0]

A landing page that goes on and on and on.  I personally don't like the pages that take a million years to get to the CTA because they have a billion case studies and ten billion user reviews.  Get to the point!  Make it short and simple to collect the offer!

[SNg2]

avoid lengthy copy: keep the copy short and concise.

use bullet points to set expectations right for the content of the offer.

NO! to crowded design that confuses the eyes of the audience.

[GDejesus]

Be short and direct! Don't add alot of fluff

[MAmid]

Short and direct

[tkordowski]

One landing page = one topic

[GZenker]

Short direct text. Minimal if any scroll (form seen at least partially without scroll). Minimal information requested to avoid scaring prospect off.

[MaddyYoung]

Include all the information the visitor needs to make an informed decision. Keep it short and simple. Clear CTA

[RSmith6]

I prefer the pages to display what I need. Whether it be a service or a good. I dont want to scroll and lick tabs and scoll and click tabs etc... Point of contact and the right information. Clean and simple.

[MaFowler]

Personally, I hate smooth scrolling and landing pages that have poor lengths of a page implementation.

[BWolf]

Clean and Exciting with an extremely visable CTA 

[DShiloh]

It should be eye-catching. Keep it simple and clear. The form should contain minimum boxes to fill and a BOLD CTA button.

[ADavis897]

The landing page should be clean and concise. The form should only ask for the questions that you really need to know. People don't want to spend a lot of time filling out a form. Also, the CTA should be very clear and to the point. Don't add unnecessary information. 

[EStaevska]

Create a simple and clear landing page with a clear CTA and effective visuals.

[randiicm]

Nothing makes me leave a site before converting like a landing page that asks for far too much information. Keep it simple and ask only for what you absolutely need. 

[jackmchristie]

Amen! In our data-driven world, there's a strong temptation to get greedy, but it's important to be conscientious about this. And it doesn't only increase the conversion rate of the form—it's another little way to respect your customers and earn their trust. I feel better about a company that understands my inbox and time are precious. Great reminder.

[JLondero]

The landing page should be clean and concise. The form should only ask for the questions that you really need to know. People don't want to spend a lot of time filling out a form. Also, the CTA should be very clear and to the point. Don't add unnecessary information. 

[SNorris]

Create a simple and clear landing page without too many unneccesary details 

[MeganGisle]

Simple and clean CTA's with no added distrations like a navigation bar or other CTA's. 

[EOSullivan9]

Clean , concise landing page with clear CTA

[ShilpaPhattepur]

unnecessary information should not be included in the landing page. When you have the opportunity to convert the lead into customer then you should utilize it. Provide the required CTA.