Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Inbound Professor
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
Build around the CTA and remove as much friction as possible. Identify key information you would like to know about your lead that you could possible capture during sign-up or thank-you.
Love this. Another thing to note is to make sure the copy is clear, concise, and conversational. A complete stranger to your brand should clearly understand your offer.
I think that the a LP used to convert users has to be minimal, elegant and compelling. In nutshells, straightforward and aligned with the premise. If you do collect minimum information it's rather important to find a way to get more info after the press the CTA. Welcome flows or additionals forms can serve the objective.
Don't ask for too much information too quickly. It may "scare off" some users. Keep it super simple and see if you can begin pulling them along in the follow up, where something else is collected in exchange for another piece of information. Big,lengthy forms, are too tedious for most people and they won't continue.
Overloading the page with too much information is something that might distract the visitors. Being clear, precise and convincing. Talking about benefits of the content.
I love this idea. I believe there's real opportunity in making that second ask, or even a third ask if the person is really excited about a brand. The act of sharing is a declaration of appreciation by the customer. I suggest that a trigger be created to cause the company to immediately like the post or tweet.
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I belive the content should be short and limited due to customers scan content most of the time. The CTA's are nomrally long as a sentence which can give a idea of the business isnt professional. As far as I have leanred the best is to not decorate it with too many images, have some ngative space to breath and also have an engaging text copy.