Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
For me some of the mistakes include showing the navigation bar on the top. This gives too many exit points. I like having clear CTAs.
Although a big factor is where the visitor is coming from. If they are coming from Google Ads they are hotter as they are searching for you or your service / product. FB ads are colder leads.
If they are hotter leads you may need less information on the landing page. You may need a small amount of information with a clear form for them to fill in to contact you
Avoid information overload at all costs and optimize it as much as as possible so that it's quick to load. for better user experience and minimize bounce backs.
The more straightforward and direct we have made the landing page the more successful. Ask for the minimum amount of information. Don't be afraid to stack the landing page offer. As an example, in a direct purchase scenario we have had success splitting the landing page in two. We simply asked for name and email on first page and then credit card and shipping information on a second page. It improved conversion over having just a single lander.
An effective landing page should trigger the desired action that we want our readers to do after they've visited our website. It should direct the prospect to the next life cycle stage or down the sales funnel. So having a clear flow of anatomy plays a big factor in sending our message across to our target lead.
I like to offer other content on the thank you page to continue the visitor's journey. It's work to make sure you update those thank-you pages when you get new great content, but I think it's worth it.
Hi Ana, based on my knowledge, Website: Its the website domain you want to set up the landing page on (i.e www.AnaWidas.com) HubSpot gives you a Hubspot-branded domain if you have set yours up you might see that as well.
Page name: is the name of the page that you use to describe the page Internally. It different than the URL slug (which you can define later in settings Hope this helps
Pitfall to avoid when setting up a landing page are distractiing copy or images that are not relevant to the overall message of the page which is a CTA to convert visitors into leads.
Will it also be effective to add another CTA with a different name but the same URL? Like another highlight that directs them to sign up or click your CTA?
Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting.
You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!