Jul 11, 2021 8:07 AM - edited Aug 12, 2021 9:23 AM
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy.
Jan 21, 2022 12:13 AM
I am creating the landing page for the fisrt time,can you clarify these from attached image?
what is website ? - what link should i select or is it the migrate website address
what is Page name? Description
As while doing hubspot s/w course under creating landing page I am not able to find the answers to these.
Feb 9, 2022 12:01 AM - edited Feb 9, 2022 12:09 AM
Hi Ana, based on my knowledge,
Website: Its the website domain you want to set up the landing page on (i.e www.AnaWidas.com) HubSpot gives you a Hubspot-branded domain if you have set yours up you might see that as well.
Page name: is the name of the page that you use to describe the page Internally. It different than the URL slug (which you can define later in settings
Hope this helps
Jan 20, 2022 11:32 PM
Pitfall to avoid when setting up a landing page are distractiing copy or images that are not relevant to the overall message of the page which is a CTA to convert visitors into leads.
Jan 17, 2022 1:01 PM
Will it also be effective to add another CTA with a different name but the same URL? Like another highlight that directs them to sign up or click your CTA?
Jan 14, 2022 1:13 PM
A common mistake on the landing page I notice (and I catch myself doing sometimes), is have more than one message/CTA/offer per page.
It is SOOO tempting to get a lead who has downloaded content to also subscribe to your blog.
But, I try to keep that for the thank you pages!
Jan 12, 2022 8:15 PM
Jan 11, 2022 3:50 PM
Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting.
Jan 10, 2022 3:37 PM
You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!
Jan 5, 2022 9:19 PM
One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!
Jan 5, 2022 4:02 PM
I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page.