Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[APopuri]

True, Jorie. The effectivenes of a lanfing page depends on the simplicity of its structure and the clarity of the message conveyed through it,

[IUpton]

Avoid creating distractions that distract visitor from filling in the form or CTA

[MSanford4]

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[ALajthia]

Helpful information

[Shahbaz]

I love this idea. I believe there's real opportunity in making that second ask, or even a third ask if the person is really excited about a brand. The act of sharing is a declaration of appreciation by the customer. I suggest that a trigger be created to cause the company to immediately like the post or tweet. 

[DSivasasathee]

I belive the content should be short and limited due to customers scan content most of the time. The CTA's are nomrally long as a sentence which can give a idea of the business isnt professional. As far as I have leanred the best is to not decorate it with too many images, have some ngative space to breath and also have an engaging text copy.

[PDXBarb]

Minimum content with only pertinent information, fast loading speed, and a clear, easy-to-see CTA is key, as is the thank you.

[SKumar46]

Some times missed to have a thank you page on CTA

[NSingh1]

Limited CTA for a landing page and easy mobile access.

[AMooney]

For me some of the mistakes include showing the navigation bar on the top. This gives too many exit points. I like having clear CTAs. 

Although a big factor is where the visitor is coming from. If they are coming from Google Ads they are hotter as they are searching for you or your service / product. FB ads are colder leads.

If they are hotter leads you may need less information on the landing page. You may need a small amount of information with a clear form for them to fill in to contact you

[SavinaySadh]

Avoid information overload at all costs and optimize it as much as as possible so that it's quick to load. for better user experience and minimize bounce backs.

[DLaughlin]

The more straightforward and direct we have made the landing page the more successful.  Ask for the minimum amount of information.  Don't be afraid to stack the landing page offer.  As an example, in a direct purchase scenario we have had success splitting the landing page in two.  We simply asked for name and email on first page and then credit card and shipping information on a second page.  It improved conversion over having just a single lander.

[LAbalena]

An effective landing page should trigger the desired action that we want our readers to do after they've visited our website. It should direct the prospect to the next life cycle stage or down the sales funnel. So having a clear flow of anatomy plays a big factor in sending our message across to our target lead.

[KLaing]

Try to avoid having large images which cause the page to load slowly.

[LynnSed]

I like to offer other content on the thank you page to continue the visitor's journey. It's work to make sure you update those thank-you pages when you get new great content, but I think it's worth it. 

[Ana_Widas]

Hi All, 

I am creating the landing page for the fisrt time,can you clarify these from attached image?

what is website ? - what link should i select  or is it the migrate website address 

what is Page name? Description 

As while doing hubspot s/w course under creating landing page I am not able to find the answers to these.

[AhmadKhan]

Hi Ana, based on my knowledge,
Website: Its the website domain you want to set up the landing page on (i.e www.AnaWidas.com) HubSpot gives you a Hubspot-branded domain if you have set yours up you might see that as well.

Page name: is the name of the page that you use to describe the page Internally. It different than the URL slug (which you can define later in settings
Hope this helps

[MRichards3]

Pitfall to avoid when setting up a landing page are distractiing copy or images that are not relevant to the overall message of the page which is a CTA to convert visitors into leads. 

[ReneeOHM]

avoid too much content, or several CTAs

[Elreen]

Will it also be effective to add another CTA with a different name but the same URL? Like another highlight that directs them to sign up or click your CTA?

[LNarayanan]

A common mistake on the landing page I notice (and I catch myself doing sometimes), is have more than one message/CTA/offer per page. 

It is SOOO tempting to get a lead who has downloaded content to also subscribe to your blog. 

But, I try to keep that for the thank you pages!