Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[MoussaMazouzi]

Participant

[McelMaturgo]

I think one of those:

we should avoid multiple CTA, understandable content with correct spelling and correct grammar

[Sree2]

Have a CTA
easy to understand
links that work
quick and simple 
presentable layout 

[BukunmiOdetayo]

• Not using a clear headline that tells the visitors what to expect
• Digressing from the main reason why you created the landing page
• Inconsitency between what the header tells the visitors and the copy of body text
• Forms that ask unnecessary or too personal information from the visitors at the first time of ther visit
• CTAs that have been used extensively and don't convince visitors they will get values if they leave their information, etc.

[AGeorgiadis]

I also think it is important to have one CTA on the ladning page. You want to make the process as easy and quick as possible. 

[MTannerACT]

Its important to have one core CTA and not many that will confuse the audience.

Forms should be straightforward and easy to use

[JQuick]

Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting. 

[CMottl]

You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!

[ACraig1]

Ensuring all links work!

[UtopianK]

ooohh yea, that one is super important! 

[ALucas5]

One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!

[CourtneyMurdock]

I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page. 

[01379]

I agree. A follow up action after thank you is  abig missed opportunity.

[YSharma6]

Try to hide the navigation menu to reduce distraction,

[BHorn5]

To many elements that cause the page to load SLOW!

[anne613]

The minimum is suggesting visiting your website.

[GDang]

Totally agree that you should take advantage of the customer making it to the thank you page by adding in another CTA. 

Aside from asking them to share on social, what other CTAs would you use? 

[RManer]

It's important to provide CTA/form above the fold. Too much scrolling will potentially cause people to exit the page without converting.

[JSalamone]

I like it and have some ideas like once they sign up for a webinar we then ask them to take a survey or vice versa.

[MVukkalkar]

Have a clear copy.

Add CTA to the page.

Tell the users what they'll view.

[Nbehling]

I think this definitely makes sense. Rather than overwhelming a user on the initial page with multiple CTAs, making it more of a journey by utilizing every step of the lead capture process - i.e. incorporating another CTA on the thank you page - makes the experience seem more organic and focused rather than cluttered.