HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Pitfalls to Avoid When Creating Landing Pages

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

MTannerACT
Member

Pitfalls to Avoid When Creating Landing Pages

Its important to have one core CTA and not many that will confuse the audience.

Forms should be straightforward and easy to use

0 Upvotes
JQuick
Member

Pitfalls to Avoid When Creating Landing Pages

Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting. 

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CMottl
Member

Pitfalls to Avoid When Creating Landing Pages

You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!

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ACraig1
Participant

Pitfalls to Avoid When Creating Landing Pages

Ensuring all links work!

UtopianK
Contributor

Pitfalls to Avoid When Creating Landing Pages

ooohh yea, that one is super important! 

0 Upvotes
ALucas5
Member

Pitfalls to Avoid When Creating Landing Pages

One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!

0 Upvotes
CourtneyMurdock
Participant

Pitfalls to Avoid When Creating Landing Pages

I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page. 

01379
Member

Pitfalls to Avoid When Creating Landing Pages

I agree. A follow up action after thank you is  abig missed opportunity.

YSharma6
Contributor | Diamond Partner
Contributor | Diamond Partner

Pitfalls to Avoid When Creating Landing Pages

Try to hide the navigation menu to reduce distraction,

0 Upvotes
BHorn5
Member

Pitfalls to Avoid When Creating Landing Pages

To many elements that cause the page to load SLOW!

anne613
Participant

Pitfalls to Avoid When Creating Landing Pages

The minimum is suggesting visiting your website.

 

GDang
Member

Pitfalls to Avoid When Creating Landing Pages

Totally agree that you should take advantage of the customer making it to the thank you page by adding in another CTA. 

 

Aside from asking them to share on social, what other CTAs would you use? 

RManer
Participant

Pitfalls to Avoid When Creating Landing Pages

It's important to provide CTA/form above the fold. Too much scrolling will potentially cause people to exit the page without converting.

JSalamone
Participant

Pitfalls to Avoid When Creating Landing Pages

I like it and have some ideas like once they sign up for a webinar we then ask them to take a survey or vice versa.

MVukkalkar
Participant

Pitfalls to Avoid When Creating Landing Pages

Have a clear copy.

Add CTA to the page.

Tell the users what they'll view.

 

 

 

0 Upvotes
Nbehling
Member

Pitfalls to Avoid When Creating Landing Pages

I think this definitely makes sense. Rather than overwhelming a user on the initial page with multiple CTAs, making it more of a journey by utilizing every step of the lead capture process - i.e. incorporating another CTA on the thank you page - makes the experience seem more organic and focused rather than cluttered.

MriganayanaG
Member

Pitfalls to Avoid When Creating Landing Pages

I agree !!

RWoodley
Participant

Pitfalls to Avoid When Creating Landing Pages

Agreed! Post action CTAs are a smart idea!

0 Upvotes
Leadmagnet
Contributor

Pitfalls to Avoid When Creating Landing Pages

It's more effective to

  1. have one clear CTA that tells the visitors what they will get,
  2. have a clear copy,
  3. make sure to hide the navigation menu to reduce distraction,
  4. add CTA in the thank you page and provide othe offers.
CWheywell
Top Contributor | Platinum Partner
Top Contributor | Platinum Partner

Pitfalls to Avoid When Creating Landing Pages

Stick to one clear CTA and tell the visitor what they will get. Hide the navigation menu becuase it prevents the user from being distracted (limits bounce rate). 

0 Upvotes
MMorris6
Contributor

Pitfalls to Avoid When Creating Landing Pages

This is a great tip - I always use CTA's but will have to try double and one on the thank you page 🙂 Thanks for the tips!

0 Upvotes