HubSpot Marketing

JorieMunroe
Inbound Professor
Inbound Professor

Pitfalls to Avoid When Creating Landing Pages

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

MRichards3
Participant

Pitfalls to Avoid When Creating Landing Pages

Pitfall to avoid when setting up a landing page are distractiing copy or images that are not relevant to the overall message of the page which is a CTA to convert visitors into leads. 

0 Upvotes
ReneeOHM
Participant

Pitfalls to Avoid When Creating Landing Pages

avoid too much content, or several CTAs

Elreen
Participant

Pitfalls to Avoid When Creating Landing Pages

Will it also be effective to add another CTA with a different name but the same URL? Like another highlight that directs them to sign up or click your CTA?

0 Upvotes
LNarayanan
Member

Pitfalls to Avoid When Creating Landing Pages

A common mistake on the landing page I notice (and I catch myself doing sometimes), is have more than one message/CTA/offer per page. 

It is SOOO tempting to get a lead who has downloaded content to also subscribe to your blog. 

But, I try to keep that for the thank you pages!

MoussaMazouzi
Contributor

Pitfalls to Avoid When Creating Landing Pages

Participant

0 Upvotes
McelMaturgo
Participant

Pitfalls to Avoid When Creating Landing Pages

I think one of those:

we should avoid multiple CTA, understandable content with correct spelling and correct grammar

0 Upvotes
Sree2
Member

Pitfalls to Avoid When Creating Landing Pages

Have a CTA
easy to understand
links that work
quick and simple 
presentable layout 

0 Upvotes
BukunmiOdetayo
Contributor

Pitfalls to Avoid When Creating Landing Pages

  • Not using a clear headline that tells the visitors what to expect
  • Digressing from the main reason why you created the landing page
  • Inconsitency between what the header tells the visitors and the copy of body text
  • Forms that ask unnecessary or too personal information from the visitors at the first time of ther visit
  • CTAs that have been used extensively and don't convince visitors they will get values if they leave their information, etc.
AGeorgiadis
Member

Pitfalls to Avoid When Creating Landing Pages

I also think it is important to have one CTA on the ladning page. You want to make the process as easy and quick as possible. 

0 Upvotes
MTannerACT
Member

Pitfalls to Avoid When Creating Landing Pages

Its important to have one core CTA and not many that will confuse the audience.

Forms should be straightforward and easy to use

0 Upvotes
JQuick
Member

Pitfalls to Avoid When Creating Landing Pages

Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting. 

0 Upvotes
CMottl
Member

Pitfalls to Avoid When Creating Landing Pages

You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!

0 Upvotes
ACraig1
Participant

Pitfalls to Avoid When Creating Landing Pages

Ensuring all links work!

UtopianK
Contributor

Pitfalls to Avoid When Creating Landing Pages

ooohh yea, that one is super important! 

0 Upvotes
ALucas5
Member

Pitfalls to Avoid When Creating Landing Pages

One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!

0 Upvotes
CourtneyMurdock
Participant

Pitfalls to Avoid When Creating Landing Pages

I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page. 

01379
Member

Pitfalls to Avoid When Creating Landing Pages

I agree. A follow up action after thank you is  abig missed opportunity.

YSharma6
Contributor | Diamond Partner
Contributor | Diamond Partner

Pitfalls to Avoid When Creating Landing Pages

Try to hide the navigation menu to reduce distraction,

0 Upvotes
BHorn5
Member

Pitfalls to Avoid When Creating Landing Pages

To many elements that cause the page to load SLOW!

anne613
Participant

Pitfalls to Avoid When Creating Landing Pages

The minimum is suggesting visiting your website.

 

GDang
Member

Pitfalls to Avoid When Creating Landing Pages

Totally agree that you should take advantage of the customer making it to the thank you page by adding in another CTA. 

 

Aside from asking them to share on social, what other CTAs would you use?