Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Inbound Professor
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!
I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page.
I think this definitely makes sense. Rather than overwhelming a user on the initial page with multiple CTAs, making it more of a journey by utilizing every step of the lead capture process - i.e. incorporating another CTA on the thank you page - makes the experience seem more organic and focused rather than cluttered.
Stick to one clear CTA and tell the visitor what they will get. Hide the navigation menu becuase it prevents the user from being distracted (limits bounce rate).