Jul 11, 2021 8:07 AM - edited Aug 12, 2021 9:23 AM
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy.
Jan 12, 2022 8:15 PM
Jan 11, 2022 3:50 PM
Landing pages should catch your potential customer's attention, include relevant information, and have a CTA! The CTA should match what you are offering, so if you are trying to get someone to download content, the CTA should be Download Now! Make sure the content is fresh and relevant to who you are targeting.
Jan 10, 2022 3:37 PM
You want your landing page to be eye-catching, yet simple. Avoid using loud or crazy patterns that can distract visitor from your core message. Balance the language in your form to be casually professional, and proof-read for any grammatical or spelling errors. Avoid extremely informal or formal forms of speech, as it can come off as either immature or go over the visitors head. Keep the landing page straight forward, and don't confuse the visitor with mutliple choices of action. One is enough! And don't forget to thank them for the time they've taken to invest in the services your company provided. They could've gone to another website, yet they chose to stay and get to know you better!
Jan 5, 2022 9:19 PM
One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate places!
Jan 5, 2022 4:02 PM
I also see and try to avoid having only one CTA at the bottom of the page. A strong CTA "above the fold" can attract someone's attention right away instead of missing this opportunity and they don't scroll through the complete landing page.
Dec 28, 2021 5:21 PM
Totally agree that you should take advantage of the customer making it to the thank you page by adding in another CTA.
Aside from asking them to share on social, what other CTAs would you use?
Dec 27, 2021 5:03 PM
It's important to provide CTA/form above the fold. Too much scrolling will potentially cause people to exit the page without converting.
Dec 22, 2021 3:50 PM
I think this definitely makes sense. Rather than overwhelming a user on the initial page with multiple CTAs, making it more of a journey by utilizing every step of the lead capture process - i.e. incorporating another CTA on the thank you page - makes the experience seem more organic and focused rather than cluttered.