Jul 11, 20218:07 AM - edited Aug 12, 20219:23 AM
Inbound Professor
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.
It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."
I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.
Having a thank you page is so important. I have been to landing pages, submitted my information, then was left there not knowing if I did it right. After being frustrated, I left the site.
Make sure to state what the offer is clearly so the visitor knows. Customize the CTA to fit what the offer is without sounding vague, such as "submit." Also, create a CTA that has enough space to be noticed from the content and be colored contrstly so it stands out in the landing page
The landing Page must not have nivagation bars or options that can take youo to different pages, only ont powerfull button that takes you to suscribe with you, or to buy the product, etc.. Depending on what you are trying to communicate.
That's a great idea. Maybe even putting them on scheduler for a consultation or a click-to-call on that "Thank You" page. You can't make it easy enough for leads to take action and move through your pipeline.
While creating the landing page avoid the following common mistakes: 1. slow loading: make sure your page load within 2-3 seconds. 2. Not optimising your forms and CTA buttons for conversions
Clear CTA and clear message of what the person is getting by clicking the CTA. If the design and content is well designed and clear how do you improve a landing page with a form that gets lots of views but people aren't filling out the form to download the asset?
Testing. Maybe the asset isn't valueable enough to the client. Offer them a white paper, or to access the full video, or something else. What's driving people to the landing page? Maybe you're not confirming that desire?
Big e-retailers test 10 or more landing page designs per campaign. If you have the time and tech savvy, randomize the lander so that someone gets a blue page and someone gets a green. Sub an image of the giveaway with an animated gif.
Intuition can only get you so far; if your lead gen is converting but they're not clicking submit, time to figure out why. Maybe make the CTAs more urgent? I've had good results by adding a countdown timer to the page.
Make sure your page is not just optimized for all platforms, but be sure that your copy, form, etc is all catered to the target audience. It's a good idea to keep things specific, not broad, when it comes to this in order to maximize conversion rates (and gather quality, qualified leads)
Design and layout that is not tested for mobile. They may not download from their phone, but it should at least look good and enticing that will remember to come back to it when they're on their desktop.