Pitfalls to Avoid When Creating Landing Pages

[JorieMunroe]

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

[SRada]

A compelling landing page is simple. A landing page that is obviously just into numbers may shift your target results into the wrong way. Too many CTA's, images, etc are just flattering the audience.

[LHill1]

I like adding "now" or personalizing, like "Yes, sign me up!"

[Tonycao]

Landing Page must have a fast loading speed and CTA above the fold.

[beckm]

Lack of clear offer. Too much fluffy language, not enough punch and impact.

Also getting into the features and benefits too early.  Users can only absorb this if they already clearly understand the offer first.

[HubSpotMember]

I think it's important to have a good navigation afterwards, navigating the reader to the main page. I think it van be annoying only having the ability to read a landingpage not knowing how to get on the "real" homepage

[carolinechang]

When the content of the landing page (images, copy, etc) don't match the purpose of the primary CTA. 

[RSands]

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[RSands]

1 CTA is beneficial

[TGarcia]

I believe having more than 1 CTA could be really beneficial.

[CHall3]

Have clear concise CTAs and make sure you lead them down one path only

[NS-Zoe]

One major pitfall to avoid when creating landing pages is having a cluttered landing page with an unrecognizable offer. So many times websites try to offer too many things at once that the user ends up overwhelmed. Keep the desing simple, the wording simple and to the point. It should be very clear to the user what they should do next. The biggest pitfall is not comparing your landing page to the anatomy of a conversion-focused landing page, if you are missing one of those items you are setting yourself up for failure. 

[MLeCornu]

I've reviewed the performance of campaign landing pages and observed the best conversion rates come from:

• less content (you don't need to tell them everything about your company/product/service on one page)
• one clear offer/reward in exchange for their details (eg Download Report)
• form at the top of the page

In the past, I have produced landing pages with too much content and they haven't converted as well as the short, focused landing pages.

[SHussain1]

Use minimal content with clear images + clean CTA makes the best landing page

[JamesC100]

Always add alternate onwards options, never a total dead end.

[NGantzhorn]

When there are too many things going on with a landing page and call to action, it is confusing and makes me not want to continue with the product or service.  

[MWilson2]

Consise copy with a strong CTA that is relevant to your audience's needs.  

[sfarshgar]

In a perfect landing page, design and UX is important, and link building is the other important hook.

[InboundDoug]

I like to avoid being too wordy — I try to get the value prop for the offer on the LP across as succinctly as I can so I don't distract from the action I want the website visitor to take (filling out the form). Also, I try to avoid using too many modules on a form since that can be tedious for visitors--driving them away from wanting to fill the form out.

[MPoynton]

Common landing page mistakes are lack of CTA / CTA too far down on page, off-brand / off-topic content, and difficult navigation.

Managing a visitor's expectation so they get what they thought they would when they decided to visit your website, is one of the most important aspects of web design but often not one that is spent much time on. 

[KHernandez]

The best thing to do on the landing page is to tell your audience what you want them to do. The best thing to get from them while they are still "hot" is to get their email so this should be the first thing you want on your landing page.

[Trentster]

Landing pages should be simple, easy to read, enticing and have a CTA.