HubSpot Marketing

JorieMunroe
インバウンドプロフェッサー
インバウンドプロフェッサー

Pitfalls to Avoid When Creating Landing Pages

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

535件の返信
Mohammad-Naias
参加者

Pitfalls to Avoid When Creating Landing Pages

I think the Landing page should have a focus on one offer minimum of 2 CTA buttons for the same offer. Then the prospect will not confused. 
It should be user-friendly and Eye-catching.

AprilDMiller
メンバー

Pitfalls to Avoid When Creating Landing Pages

I think a clean design is important when building a landing page. If there is too much content it can be feel cluttered at best or be overwhelming at worst for the visitor. An easy to find CTA allows the people consume additional content do at their own pace. 

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SRada
メンバー | Solutions Partner
メンバー | Solutions Partner

Pitfalls to Avoid When Creating Landing Pages

A compelling landing page is simple. A landing page that is obviously just into numbers may shift your target results into the wrong way. Too many CTA's, images, etc are just flattering the audience.

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LHill1
メンバー | Diamond Partner
メンバー | Diamond Partner

Pitfalls to Avoid When Creating Landing Pages

I like adding "now" or personalizing, like "Yes, sign me up!"

Tonycao
メンバー | Platinum Partner
メンバー | Platinum Partner

Pitfalls to Avoid When Creating Landing Pages

Landing Page must have a fast loading speed and CTA above the fold.

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beckm
参加者

Pitfalls to Avoid When Creating Landing Pages

Lack of clear offer. Too much fluffy language, not enough punch and impact.

 

Also getting into the features and benefits too early.  Users can only absorb this if they already clearly understand the offer first.

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HubSpotMember
参加者

Pitfalls to Avoid When Creating Landing Pages

I think it's important to have a good navigation afterwards, navigating the reader to the main page. I think it van be annoying only having the ability to read a landingpage not knowing how to get on the "real" homepage

carolinechang
参加者

Pitfalls to Avoid When Creating Landing Pages

When the content of the landing page (images, copy, etc) don't match the purpose of the primary CTA. 

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RSands
メンバー

Pitfalls to Avoid When Creating Landing Pages

Test

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RSands
メンバー

Pitfalls to Avoid When Creating Landing Pages

1 CTA is beneficial

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TGarcia
メンバー

Pitfalls to Avoid When Creating Landing Pages

I believe having more than 1 CTA could be really beneficial.

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CHall3
メンバー

Pitfalls to Avoid When Creating Landing Pages

Have clear concise CTAs and make sure you lead them down one path only

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NS-Zoe
メンバー

Pitfalls to Avoid When Creating Landing Pages

One major pitfall to avoid when creating landing pages is having a cluttered landing page with an unrecognizable offer. So many times websites try to offer too many things at once that the user ends up overwhelmed. Keep the desing simple, the wording simple and to the point. It should be very clear to the user what they should do next. The biggest pitfall is not comparing your landing page to the anatomy of a conversion-focused landing page, if you are missing one of those items you are setting yourself up for failure. 

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MLeCornu
参加者

Pitfalls to Avoid When Creating Landing Pages

I've reviewed the performance of campaign landing pages and observed the best conversion rates come from:

  • less content (you don't need to tell them everything about your company/product/service on one page)
  • one clear offer/reward in exchange for their details (eg Download Report)
  • form at the top of the page

In the past, I have produced landing pages with too much content and they haven't converted as well as the short, focused landing pages.

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SHussain1
参加者

Pitfalls to Avoid When Creating Landing Pages

Use minimal content with clear images + clean CTA makes the best landing page

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JamesC100
メンバー

Pitfalls to Avoid When Creating Landing Pages

Always add alternate onwards options, never a total dead end.

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NGantzhorn
参加者

Pitfalls to Avoid When Creating Landing Pages

When there are too many things going on with a landing page and call to action, it is confusing and makes me not want to continue with the product or service.  

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MWilson2
メンバー

Pitfalls to Avoid When Creating Landing Pages

Consise copy with a strong CTA that is relevant to your audience's needs.  

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sfarshgar
メンバー

Pitfalls to Avoid When Creating Landing Pages

In a perfect landing page, design and UX is important, and link building is the other important hook.

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InboundDoug
参加者 | Elite Partner
参加者 | Elite Partner

Pitfalls to Avoid When Creating Landing Pages

I like to avoid being too wordy — I try to get the value prop for the offer on the LP across as succinctly as I can so I don't distract from the action I want the website visitor to take (filling out the form). Also, I try to avoid using too many modules on a form since that can be tedious for visitors--driving them away from wanting to fill the form out.

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MPoynton
参加者

Pitfalls to Avoid When Creating Landing Pages

Common landing page mistakes are lack of CTA / CTA too far down on page, off-brand / off-topic content, and difficult navigation.

Managing a visitor's expectation so they get what they thought they would when they decided to visit your website, is one of the most important aspects of web design but often not one that is spent much time on. 

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