Pitfalls to Avoid When Creating Landing Pages

JorieMunroe
Inbound Professor

Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page.

 

It’s a smart move to keep your primary offer nice and clean on your landing page and not confuse people with multiple CTAs. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot."

 

I always suggest making sure you utilize the thank-you page to place another CTA or offer. For example, you could ask people to share the content via a Click to Tweet link.

 

*To learn more about this, check out the Creating Landing Pages in HubSpot lesson via HubSpot Academy. 

193 Replies 193
TeeDeeDubya
Member

On a first offer, I know I am signing up for future interactions with a company.  When they start peppering me with a lot of questions, like, "How many people work for your company?"  I start to lose interest in the offer.  When it gets to a certain point, I feel like they've asked for too much information and I will exit the page.  What does everyone think the right amount of informatioin is for a first interaction and what information do you gather?

 

Also, on future offers, it's annoying that they ask questions again.  I wonder if it's just me or if customers feel that way too.  I feel like if a second CTA is added, the information that was gathered originally should still be available to the company and should not be asked again.  

0 Upvotes
ACrouch
Contributor

Amazing! I love the idea of antoher CTA on the Thank you page!

0 Upvotes
SSuruchi
Member

Hi,

A good landing page should be checked for broken links and relevant content. 

 

Thanks,

Soumya

0 Upvotes
GColl2
Member

navigation options are good, they make it more managable for the consumer. also the fewer the paragraphs/writing the better in my opinion...people tend to lose focus staring at a page with 4 different chunks of text

 

0 Upvotes
AChristopoulo
Member

1.) Review overall layout of landing page and ensure clear & concise messaging 

2.) Explain your offer 

3.) Explain what benefits your offer provides the reader

4.) Explain why your reader needs your offer now

5.) Explain how to download or access the offer

0 Upvotes
Chaudhary
Member

1. Check to follow up emails and email

2. Check Redirecting pages

3. Check Contact Form

 

0 Upvotes
MLitwa
Participant

I always liked 'Thank You' Landing Pages that offer additional free content.  While that may not qualify as a CTA, it does give the impression that you are offering a lot of value in exchange for a few contact details, which is more likely to leave people feeling like they are getting a 'good deal.'

SBASS
Contributor

I never considered adding additional free content to a "Thank You" landing page. Thank you for the tip!

0 Upvotes
Ash11
Member

Having more than one in a suttle way can capture a readers attention and gives them more than one option to appeal to.

0 Upvotes
JOBrien3
Member

A major pitfall to avoid is asking too many questions in a form.  This can turn leads off by consuming too much of their time or by annoying them by asking for too much information.  Although it's worthwhile to put a gate, the gate should not be too complicated to open.

SKrause
Member

Too much information without a good layout to draw the eye to the CTA is the biggest pitfall. Keep it simple, with minimal text and plenty of white space.

0 Upvotes
GarethPittHart
Member

I think one of the key pitfalls is poor design and not an effective hook to the audience. Also, I think that PDFs are a thing of the past. Video is the way to go. 

0 Upvotes
Uyanwanne
Member | Partner

One CTA that's primarily a CTV (Call-To-Value) sounds like the best bet

0 Upvotes
MBouwmeester
Member

A landing page should be clear and easy to navigate on.

0 Upvotes
ARahbek
Participant

Not SEO optimizing your page. 

0 Upvotes
apurva
Member
  • Multiple calls to action
  • Poorly written copy
  • Bad typography
  • Using low-quality images/Not using images at all
  • Lengthy lead capture form
  • Cluttered or complex page layout
  • Slow page loading speed
  • Not optimized for mobile devices
MHeimlich
Participant

Yes, I agree I think having more than 1 CTA is beneficial so that they are relevant for each stage.

0 Upvotes
Kestrel
Member | Partner

Make sure that there are CTA's that are relevant for every stage of the wheel. Don't push for too much information at once. Don't gate all content - offer some without requirements in order to build trust.

RHirani80
Participant | Partner

Yeah, this makes a lot of sense, having more than 1 CTA could be really beneficial.

0 Upvotes
EMawer
Participant | Platinum Partner

Have clear concise CTAs and avoid confusing people with multiple CTAs that will confuse the user what steps to take next

0 Upvotes
ParthaSaha
Member

Grab reader's attention in the landing page instead of being too pushy. Also stop displaying pop up ads the moment reader's land on site.